The responsibilities of this position include shaping new joint Go to Market models, co-defining partner marketing plans, and managing relationships with our partner counterparts. The ideal candidate will represent McAfee with partners, ensuring that our marketing plans align with McAfee’s overall strategy.
This is a hybrid position based in Spain (Madrid preferred). We will only consider candidates currently located in, or willing to relocate to Spain and are not offering relocation assistance at this time.
The candidate will need to influence McAfee’s largest Retail partners to adopt our marketing and business strategy, leveraging a deep understanding of the business, our products and services, and the needs of our partners.
Establishing marketing strategies and objectives, developing innovative go-to-market tactics for different countries in Europe, and aligning these efforts with our overarching business objectives.
Building and maintaining robust relationships with channel partners, understanding their needs, and tailoring marketing support accordingly is a significant aspect of the role. This includes negotiating co-marketing agreements and incentives to ensure mutual growth.
The candidate will also be expected to deliver high-impact presentations, effectively representing McAfee’s marketing strategy and value to partners at all levels.
Collaboration across various McAfee functions, including Sales, Product Management, and Engineering, will be crucial to creating a results-driven, team-oriented environment that drives innovation and delivers partner revenue growth.
The candidate will track and analyse channel marketing ROI, using data to optimize campaigns and partner performance, addressing marketing needs in a data-driven, value-focused manner.
The role entails budget management, allocating marketing spend effectively across different channels, and managing partner incentives and marketing development funds (MDF).
About You
You have six plus years’ experience with Channel Marketing, a passion for technology and ensuring great customer experiences, preferably in a B2C model.
You are fluent in German and English with high proficiency in writing and facilitating small group communications. Fluency in an additional language is a strong differentiator.
You have EMEA or global experience.
Experience presenting to partners and executives, including new products and technical opportunities.
Experience in delivering consumer software marketing solutions to Retailers including digital and traditional marketing tactics.
Experience with budget management and MDF tools.
You have strong leadership profile and are data driven, with the ability to measure the health of the marketing activities/s by using appropriate metrics.
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.
We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.