As a Content Marketer France at Booking Experts, you create content that resonates. You translate our vision into powerful stories that inspire, activate, and connect with the French market. Together with the Brand & Positioning team and Performance Marketing, you increase the visibility and engagement of our brand. While the SEO Specialist focuses on technical aspects and traffic, your role centers on storytelling, branding, and our content strategy. You report to the Brand Marketing Manager.
What will you do?
Develop and implement an effective content strategy aligned with our brand positioning;
Create high-quality and inspiring content such as blog posts, whitepapers, newsletters, and case studies;
Collaborate with the SEO Specialist / Organic Growth Marketer to optimize content for organic visibility;
Manage and expand the content calendar to ensure consistent publishing and engagement;
Work closely with internal teams and external partners to distribute content effectively;
Analyze content performance and optimize content strategies based on data;
Contribute to thought leadership and community engagement with relevant and valuable stories;
Manage social media channels;
Keep the French-language website up to date.
Where will you work?
Booking Experts is a fast-growing SaaS scale-up offering a Property Management System (PMS) for holiday parks and campgrounds. We automate processes, enhance guest experiences, and maximize revenue for our clients. Our team consists of driven professionals working together in an informal, entrepreneurial, and results-oriented culture. We work hard, enjoy what we do, and celebrate our successes together.
You can work at our modern office in Enschede, but we also offer a hybrid work setup — meaning you can work remotely from home.
What do you bring?
You have:
Excellent writing and storytelling skills in both French and English;
Basic knowledge of SEO and experience applying keywords in content (no deep technical SEO needed);
Strong organizational skills and effortlessly plan successful content campaigns;
A creative and strategic mindset and develop content that makes an impact;
Experience with content management systems (CMS) and marketing automation tools;
At least 3 years of experience in content marketing, preferably within SaaS or tech.
Competencies
- Creativity - You know how to tell brand stories in an inspiring and impactful way.
- Strategic insight – You understand how content contributes to brand positioning and marketing goals.
Collaboration – You work closely with different teams to develop effective content.
Analytical skills – You can measure content performance and optimize based on data.
Goal orientation – You ensure measurable impact through thoughtful content strategies.
What do we offer?
Hybrid work setup (office in Enschede + remote options);
Attractive secondary benefits, including an annual salary raise, a 10% salary supplement after one year of employment, 5 weeks of vacation per year, and extra days off during holidays;
Work environment: A modern workspace with a sit-stand desk, MacBook with large screen, daily fresh fruit, snacks, and a full shared lunch;
Personal development: We support personal growth and offer plenty of opportunities for development within a close-knit team, including online training via our own Learning Management System and a buddy system;
An informal and ambitious team working together on growth and innovation;
Regular team outings, and we celebrate successes with a weekly drink.
Practical details
Start date: To be discussed.
Application process
- First interview: Introduction with HR;
Second interview: Talk with the Head of Sales & Marketing and the CCO;
Third round: Assessment and DISC analysis to understand your communication style and team fit;
Final interview: With the CEO to discuss collaboration and strategic alignment.