Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Media Manager
Employment: 12-month FTC with view to extend
Location: Amsterdam, Netherlands (3 days per week in the office)
About the role:
We are looking for a dynamic and strategic Social Media Manager to join our innovative in-house agency team in Amsterdam. This role is pivotal in driving the owned and earned presence of an iconic, global brand by shaping and executing social media content and community management. In this fast-paced role, you will work closely with the Senior Social media Manager to integrate advanced AI technologies into our marketing efforts, and a Content Creator to execute a "social-first" approach that resonates with our audience. As part of a newly established integrated agency team at the forefront of marketing innovation, you'll collaborate with brand teams to translate strategy into social concepts that cut through the noise.
What you will be doing:
- Social Media Management
- Creating and implementing a multi-channel social growth strategy with the support of the Senior Social Media Manager to drive an increase in channel following, reach, engagement and conversion, focusing on our core channels IG, TT and X.
- Support in execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies.
- Developing a TikTok-specific strategy to optimise work on the platform, drive brand awareness and engage new audiences in innovative ways
- Nurture the brand community and think ‘community-first’ - listen and respond to relevant earned and owned community comments and questions to drive engagement.
- Tracking KPIs and delivering regular reports to the brand team/wider business on how we can improve channel performance
- Collaborate with content creator to create winning social content for Instagram and TikTok, occasionally attending shoots across Europe
- Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creator
- Own community engagement on X and build share of voice for the brand, showing in-depth knowledge of the platform and social communities.
- Identify opportunities for the brand to surprise and delight its audience
- Manage and nurture a network of brand advocates (or our ‘Brand 100’), identifying key engagement opportunities in organic planning
- You live and breathe social trends and language, allowing you to spot and execute reactive content to insert the brand into culture.
- Client partnership
- Act as liaison for day to day management of social accounts, championing social best practice and expertise.
- Receive and interrogate briefs from clients and supporting in brief development to creative teams and influencer partners.
- Help to craft Tone of Voice guidance for FAQ and copy for brand’s social channels
- Support in development in social channel strategy workstreams
- Present content ideas and brand social strategy to clients
- Innovation & Technology:
- Champion the integration of AI technologies in influencer marketing and social media planning, listening, ideation, execution and reporting.
- Explore and implement new ways to leverage AI for content ideating, planning and execution.
- Collaboration & Integration:
- Collaborate with the social media lead, social strategist, influencer lead and content creator to ensure execution is driven by strategy
- Monitor industry trends and best practices in both influencer marketing and AI-powered social media
- Provide local cultural guidance to integrated agency teams to ensure campaign strategy and approach is localised
What you need to be great in this role:
- 3-4 years of experience in social media management, with demonstrated success in effective social media campaign development, particularly on TikTok and Instagram
- Must be able to demonstrate how you contributed to the growth of an organic social channel at a big scale.
- Strong interest in AI technologies in marketing
- Experience of working with major consumer brands
- An understanding of content creation and production processes with an innate ability to spot what makes good social content
- Stakeholder management and communication
- Strong presentation and communication skills
- Data-driven approach to social media planning and optimisation
- Fluent in English
- A passion for or experience within the food and drinks category
Req ID: 13845
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.