This position is open for the following locations: Amsterdam, Paris, or Berlin.
About Zenchef
At Zenchef, we empower over 20,000 European restaurants. Our platform streamlines reservations, optimizes table management, and fosters lasting connections. With a suite of features enhancing the entire dining journey, we redefine experiences, turning first-time diners into loyal regulars. Our mission is to create memorable dining moments, and our vision is a restaurant industry where technology brings people together at the table.
At Zenchef, our core values—Craft, Thrive, and Heart—guide everything we do. We are dedicated craftspeople who blend ownership with hospitality, prioritize quality, and embrace continuous growth. Leadership, a focus on long-term success, and a commitment to development shape our decisions, creating an environment where everyone can thrive. Rooted in trust and compassion, we celebrate unity and cherish the moments we share together.
Your purpose:
As CMO, you will lead the end-to-end marketing strategy, including but not limited to:
Turning Zenchef into the category-defining brand for restaurant technology in Europe.
Uniting and elevating marketing across acquired companies.
Leading the charge into B2C — on strategy, with conviction.
Building and inspiring a team of marketing experts who balance brand, growth, performance, and customer love.
Being a true sparring partner to the CEO and executive team.
Challenges:
Brand architecture: Bring local champions together under one compelling European brand.
Demand generation at scale: Drive aggressive B2B growth across multiple sales motions, regions, and maturity stages.
B2C market entry: Compete with well-funded incumbents — while staying true to our product, values, and voice.
Post-merger integration: Align messaging, processes, and teams across acquired companies and cultures.
Eventually building, scaling and leading a no/low-touch PLG motion for SMEs.
What you will do:
Identify potential leads using tools like LinkedIn, CRM databases, and industry alerts to build a qualified pipeline
Reach out to prospects by email, phone, and social media to start conversations and assess their interest
Qualify leads using structured discovery calls to understand fit and readiness
Collaborate with Field and Inside Sales to hand over qualified opportunities and refine outreach strategies
Keep CRM records accurate and up to date to track progress and measure results
Test messaging and prospecting approaches to learn what resonates with our audience
Attend regular team syncs to share insights, celebrate wins, and improve processes
Stay on top of industry trends and restaurant tech news to connect better with our audience
️ What you will bring to the table:
Experience with building and scaled marketing in international B2B SaaS environments.
You understand how to design multi-channel demand gen engines that fuel commercial growth.
You’re just as fluent in brand positioning as you are in performance metrics.
Experience with launching or transforming brands at scale — a level of B2C experience is highly desirable.
You’ve led large, distributed teams through complexity, change, and growth.
You’re a strategic partner to execs and investors — but never too far from the action.
Fluent in English; fluency in French, Dutch, or German is a plus.
You bring ambition, humility, and drive — and you’re ready to shape what comes next.
