Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
Within the Strategy & Operations team, our mission is to drive longer term business direction, drive strategic business planning, improving operational efficiency and support execution of strategic priorities. This position's team serves as the backbone of our department, collaborating closely across global strategy teams, EMEA teams and Hub counterparts to drive business planning, prioritisation and strategic projects. With an integral position in the team, the role contributes significantly to the department's strategic growth, and overall success.
The Position
As the Director of Business Strategy, you will play a pivotal and highly visible role in shaping the long-term growth and strategic direction of TH EMEA. You will be at the forefront of identifying high-impact business opportunities, leveraging deep market insights, and conducting thorough competitive analysis to inform senior leadership’s decisions. Your work will directly enable evidence-based decision-making, ensuring the organization remains agile and responsive to emerging trends and market shifts. In this capacity, you will lead the development of actionable strategic roadmaps, prioritizing initiatives that align with the broader goals of TH EMEA and drive innovation to address complex business challenges. You will work collaboratively with a wide range of stakeholders, including cross-functional teams within TH EMEA, Hub counterparts, the Global Brand Strategy team, and other key stakeholders. Your ability to connect the dots between regional and global strategies will be essential in ensuring alignment and driving the successful execution of strategic initiatives. You will also play a critical role in fostering a culture of continuous improvement, ensuring that all teams are empowered with the tools and insights needed to meet their objectives. This is a highly strategic role where your ability to think both analytically and creatively will be key in navigating complex challenges and identifying opportunities for growth. Your leadership will be integral to achieving the TH EMEA organization’s objectives, driving business performance, and contributing to the overall success and future growth of the TH brand. Your work will be central to the ongoing success and evolution of TH EMEA, and you will have a significant impact on shaping the future of the organization.
Key Responsibilities:
Manage strategic planning cycle: Manage process and milestones in line with Global and Regional counterparts. Lead the work of TH EMEA strategic process and milestones, facilitating a pro-active approach to strategy which ensures an aligned strategic business plan to guide the organization
Develop business strategies: Lead efforts to develop comprehensive business strategies, facilitating high-level problem-solving sessions, and creating actionable solutions to address both immediate and long-term business needs
Develop strategic recommendations: Provide strategic recommendations to senior leadership, offering insights and data to help navigate business challenges, identify opportunities, and support key decision-making processes
Identify business opportunities: identify and analyse potential business opportunities through market research to assess the viability of new business avenues and innovative solutions that could drive company growth. Proactively scout for ways to expand market share, increase competitive advantage, and capitalize on industry changes, ensuring the company remains ahead of competitors and positioned for sustainable success.
Develop strategic initiatives: Develop strategic initiatives that support the company’s vision and mission, focusing on scalable, high-impact opportunities.
Conduct strategic planning: Develop and maintain long-term strategic plans and define roadmaps to guide the implementation of strategic plans
Business case development: Work closely with senior leadership and key stakeholders to ensure that business cases align with the company’s strategic objectives, financial goals, and risk appetite. Support presentation of well-structured business cases to senior leadership and decision-making bodies
Conduct market research: Conduct market research and competitive analysis to assess industry dynamics, competitor strategies, and potential threats or opportunities in the market.
Collaborate cross functionally: Collaborate with cross-functional teams to assess and prioritize strategic initiatives, ensuring focus on high-impact, feasible projects that align with the company’s long-term objectives. Work closely with teams to define business challenges and innovative solutions.
Develop strategic communications and executive presentation: Support organizational adaptation and understanding of strategic business plans, commercial opportunities and challenges, strategic priorities and performance metrics
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Strategy Execution & Impact: Strategic Milestone Achievement, time taken to reach strategic decisions
Stakeholder Engagement & Satisfaction: Stakeholder Feedback, Collaboration
Revenue & Initiative Performance: Revenue growth vs strategic forecast, ROI on strategic initiatives, Market share growth
Requirements
10+ years of experience in business strategy within a fashion, retail, or consumer goods environment.
Very strong analytical skills with experience in data-driven decision-making, leveraging insights to make strategic recommendations
Strong results-driven mindset, with the ability to balance short-term commercial needs with long-term strategic planning.
Very strong business acumen and the ability to identify, formulate and prioritize strategic initiatives in line with business strategy
Excellent communication skills and the ability to engage and influence stakeholders effectively, ensuring buy-in and support for key initiatives.
Exceptional stakeholder management skills, collaborating effectively with TH EMEA, Hub teams and Global teams
Strong leadership experience, with a track record of developing, mentoring, and inspiring high-performing teams for 5+ years
Problem solving: advanced understanding of how to solve complex problems and critically assess the solutions required
Highly adaptable and proactive, thriving in a fast-paced, evolving retail environment.
Fluency in English
At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people:
ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.
DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.
CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.
INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
