At Vio.com, we believe travel should be effortless, inspiring, and fair. As one of the world’s fastest-growing travel tech platforms, we help millions of users compare prices across 100+ booking sites to find the perfect stay at the best price, globally. Operating in over 100 markets, we are on a mission to reshape the way people discover and book accommodation through technology, transparency, and trust.
Now, we're building a category-defining brand and performance engine for the next decade of travel. That’s where you come in.
The Role
As Head of Paid Media & Acquisition, you’ll lead the strategy, execution, and evolution of Vio’s global growth engine, across the entire customer journey.
This isn’t a classic performance marketing job. You’ll be responsible for designing and scaling an integrated, full-funnel acquisition model that combines demand capture (e.g. SEM, Direct response channels, ASA, SEO) and demand creation (TV, CTV, programmatic display / video, influencer amplification, and more). You’ll operate at the intersection of data, media, creativity, and automation, embedding AI across planning, bidding, and measurement.
You’ll work hand-in-hand with product, CRM, analytics, and content teams to orchestrate unified, ROI-positive growth across short- and long-term horizons.
This role is ideal for a strategic builder ready to challenge legacy marketing models and help define the next decade of growth for a fast-scaling global travel brand.
What you will do:
Demand capture (Performance Marketing)
Own and scale paid media across SEM (+LLM search), Direct response channels, SEO.
Lead global app acquisition, including store optimization, app install campaigns, and in-app conversion.
Advance AI-based bidding, audience targeting, pacing, and creative testing strategies.
Drive channel efficiency (CPA, ROAS, margin) while unlocking conversion synergies with CRM, product, and pricing.
Demand creation (Brand-Led Growth)
Build and scale upper/mid-funnel media across TV, CTV, programmatic display/video, influencers, radio, and DOOH.
Partner with creative teams to launch compelling campaigns and continuously optimize performance.
Oversee integrated media planning across short / long term performance ensuring full-funnel consistency.
Lead experimentation across audience segments, creative variations, attention metrics, and lift studies.
Collaborate with offline media partners and DSPs to plan, execute, and measure traditional and hybrid media campaigns.
Measurement & Integration
Co-lead Vio’s Unified Measurement Model (MMM + attribution + incrementality) in close partnership with Marketing Analytics team.
Align campaign execution to key business outcomes: bookings, LTV, margin, and brand equity growth.
Build an integrated acquisition culture with shared learning loops, joint planning cycles, and centralized audience architecture.
Leadership & Partnerships
Manage and grow a high-performance team across SEM, app growth, SEO, and programmatic.
Lead and manage media agency relationships across digital and offline channels, including TV and OOH.
Act as a strategic thought partner to the CMO and executive team on full-funnel monetization, channel mix, and AI-enabled marketing models.
Who you are:
10+ years driving growth across performance marketing and full-funnel media in fast-scaling travel, marketplace, and consumer tech companies.
Proven experience owning large media budgets across global, multi-channel portfolios.
Brings hands-on expertise and/or strong knowledge across key channels including Google Ads, Meta (direct response and awareness), Apple Search Ads, SEO, and programmatic media.
Experience planning and executing offline media, especially TV, radio, and OOH, in combination with digital.
Fluency in AI-native acquisition strategies, automated bidding, LTV modelling, creative testing, and full-funnel optimization.
Strategic and analytical mindset with strong command of MMM, attribution, and incrementality models.
Ability to orchestrate integrated media strategies with CRM, product, data, and content teams.
Experienced in leveraging analytics tools to measure campaign effectiveness, optimize performance, and drive growth.
Track record of leading external agency teams and ad tech partners to scale impact and innovation.
Ambition to challenge the status quo and build a next-generation, integrated acquisition model.
Why join us now?
We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;
The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 2.5 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;
We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;
We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.
Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.
What we offer:
Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;
A great compensation package, perks and benefits (including significant stock appreciation rights);
Flexible time off (take as many holidays as you need) and a chance to work remotely;
You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;
We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;
We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;
A budget for your dream home office;
Access to free mental health support via OpenUp.
Please note: Although we have a strong remote culture, we are only considering candidates based in Europe , ideally in the Netherlands, for this role.
We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply. If this job description resonates with you, we want to hear from you!
Blog posts worth reading:
Vio.Com: Re-imagining Metasearch for Travelers
Our Core Values and What they Mean to our People
Our Rebrand
Follow us on Instagram to see what life at Vio.com looks like!
