Senior Buyer DTC

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Senior Buyer TH DTC Buying

The Team

Within the Full Price Buying & Merchandising team, our mission is to ensure the Global Full Price product strategy is adapted to meet the specific needs of the region to maximize DTC performance & wholesale growth, and to ensure operational readiness across the Full Price buying teams. This position serves as the backbone of the Full Price team, collaborating closely with Hubs and wider TH teams to drive overall commercial performance. With an integral position in the team, the role contributes significantly to the department’s operational efficiency, strategic growth and overall success.

The Position

As DTC Senior Buyer, you will be crucial to the Full Price Buying & Merchandising team. In partnership with team leadership you will create and drive the seasonal buying strategy for the product group/division in the EMEA region, streamlining product selection, owning the quantification and ranging of the buy, and inputting to in-season trading to deliver DTC performance targets for the retail and eCommerce channels. This role is vital for achieving the Full Price Buying & Merchandising objectives and your work will be key to the commercial success of the TH brand.

Key Responsibilities:

• Strategic planning: Input into the buying strategy and sales plans at the style and product group level for specific division, focusing on DTC growth and aligning with broader business goals.
• Define & place buys: Define, quantify, and place DTC buys (incl. store ranging), ensuring the product assortment meets demand, sales goals, and financial targets.
• Regional strategy: Contribute to the product category/division's regional DTC strategy in partnership with Merchandising and channel leads, based on regional trends and consumer insights, ensuring alignment with the overall business objectives.
• Product lifecycle: Input into product lifecycles, balancing new arrivals, replenishment, and markdowns for DTC channels to maximize sales and profitability.
• Sales performance: Input into weekly business reviews on seasonal sales performance vs. buy and sell-out performance for the product category/division and collaborating with channel leads, planning, and hub teams to make data-driven adjustments as needed to meet financial targets
• Trade meetings: Collaborate with channel leads and planning teams during weekly trade meetings to provide real-time insights, adjust strategies, and address performance gaps.
• Trading support: Participate in in-season trading, including pricing, replenishment, and product presentation, ensuring alignment with sales targets and customer needs.
• Go-to-Market: Align product input and buys with commercial calendar, contributing to channel-specific Go-to-Market (GTM) strategies for seamless execution.
• DTC Launches: Contribute to store set up and DTC launches, ensuring training, execution, and visual Merchandising align with brand objectives and customer expectations.
• Tiering strategy development: Implement assortment tiering strategies for stores, based on capacity, sales plans, and grades, to ensure optimized performance and product availability.
• Cross-Functional Collaboration: Proactively collaborate with partners across planning & allocation, global & regional merchandising, e-commerce, retail, and visual merchandising, amongst many others. Take ownership of communication to ensure alignment across all teams and stakeholders.
• Mentorship and Managing Up: Act as mentor and coach in support of the buying team, fostering a collaborative environment.  Demonstrate ownership of division and strong ability to manage up
• Continuous improvement: Align with and provide feedback on new systems and processes to continually increase Buying team efficiency.
• Consumer knowledge: Be consumer obsessed with a strong knowledge of TH consumer needs across channels, store formats and how this relates to the competitive landscape, applying these to the creation of DTC strategies and to size the buy accordingly

Measures of Success

• Product selection and trend responsiveness: high levels of assortment success including sell out performance of new collections, speed to market for new trends, exclusive product performance
• Sales & profitability performance: high ROI per product category, sell through rate and average unit retail
• Stock efficiency: high levels of stock turnover rate, weeks of supply and stock to sales ratio
• Range & option count, sell through rate, net sales and inventory levels

Requirements

• Minimum 5 years’ experience in buying across retail & ecommerce for a fashion retailer, preferably in the product category
• Strong understanding of DTC customer needs, market trends, and sales performance, applying insights to inform product and sales strategies.
• Highly adaptable and proactive, thriving in a fast-paced, evolving retail environment.
• Data driven and commercial view with strong analytical skills and mastery of Excel and retail math
• Demonstrates initiative and follows through completely on all aspects of a project
• Strong communication skills, with the ability to clearly convey information both written and orally with  internal stakeholders
• Fluent English both written and verbal 
• Ability to travel as needed for market visits, trade meetings, and store events
• Education: a Bachelor's degree in Business, Fashion Merchandising, or a related field is preferred, or equivalent professional experience

At PVH, how we act is as important as what we do. Here are some key behaviours we expect from our people:

ENTERPRISE FIRST – we act in the best interests of PVH and its consumers beyond our own team, brand, region or market.

DRIVE CHANGE – we lead by example and are optimistic about change. We challenge the status quo but fully commit once a decision is made.

CREATE CLARITY – we are diligent in providing context and setting our priorities so we can be productive quickly.

INSPIRE TRUST – we create safe spaces for debate and deliver on what we promise so people can learn to depend on us.

TAKE ACCOUNTABILITY – we focus on work with the biggest business impact and give candid feedback to each other.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.