Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Global Social Media Lead
Amsterdam (3 days/week in the office; 2 days/week from home)
12-month FTC with view to extend
ROLE MISSION:
We are looking for Social Media Lead to be based in-house at a global FMCG in Amsterdam. The role is tasked with defining and leading and supporting a team of Social Media Managers and Content Creators working on globally loved Ice Cream brands. This role will oversee work, partner with clients and ensure teams are executing social strategies effectively. You will not personally own specific channels but will have close relationships with brand stakeholders and be jointly accountable for them with your brands and teams.
Our ideal candidate blends strategic social expertise with client servicing wizardry and has prior experience managing people. You should enjoy getting your hands dirty across social media, video, imagery, strategy, data analytics and integrated marketing campaigns. You will have a brilliant creative eye, and fantastic communication skills – both in writing and verbally.
THIS ROLE IS RIGHT FOR YOU IF...
The role is best suited to someone with 8+ years’ experience working in social media either agency or client side. You know how to get the best out of people having managed a team in the past. You should be an empathetic and inspiring leader who lives and breathes social and culture to understand the impact these two areas can have on brand marketing. You should have an excellent understanding of what compelling social creative is with experience working in blended teams on big campaigns and organic social. You should be adept at working with clients and juggling multiple priorities and stakeholders.
WHAT YOU WILL BE DOING IN YOUR ROLE
- Be accountable for social media and content implementation, helping to embed and nurture best practice habitual behaviours
- Sense-check reactive opportunities executed across range of brands, reviewing cultural opportunities against risk and protecting brand and/or maximising opportunity whenever possible.
- Engage with and be accountable for social channel strategy across brands, specifically the CCM engagement executions linked to strategic content/channel recommendations
- Work hand-in-hand with data delivery team to feed into CCM objectives and measurements in ongoing reporting deliverables as well as longer-term benchmarking
- Become a trusted voice to clients, supporting CCMs in their interactions and management of clients. Supporting and speaking directly to brand team in the delivery of big-ticket social deliverables
- Leading the charge on social new business opportunities helping to nurture the pipeline of opportunities, deliver pitches and work with integrated teams (i.e. strategy, data and creative) to deliver best-in-class proposals
Team Management:
- Reviewing the work, setting expectations and goals.
- Mentoring and coaching
- Managing HR admin: holiday approvals, reviews, feedback, client relationships
Client Management:
- Receiving any requests for changes of team structure or brand portfolio and working with client services team to recommend the necessary changes that result.
- Receiving team feedback from clients and using this to steer the correct course of action, be that an internal promotion or guidance on performance etc.
NB: there is both client services and project management support around this role.
Social Media Leadership:
- Setting and optimising the team’s perspective on social media trends and best practice.
- Key point of contact for management across creative, client services, strategy teams as well as a liaison to the clients.
- Oversight on Content and Community team activities and any strategy or major callouts.
- Support cross department communications between CCMs, brands, external teams.
- Oversee final deliverables (content calendar, social snapshot, other reporting etc).
- Attending client presentations with the CCMs as needed.
- Accountable for relevant procedural updates in line with client expectation or demand, and implementing that process within you team – overseeing their implementation.
REQUIRED SKILLS:
- Experience working with an enterprise social media management tool, eg, Sprinklr, Hootsuite, Spredfast (Khoros), Sprout
- Excellent verbal communication and written skills
- Proven work experience as a community manager
- Highly organised with a proactive attitude
- High proficiency in the English language
- Social metrics aware & social content savvy
- On the pulse of platform innovations and their applications to brands
- Prior experience presenting findings and ideas to clients, confidence to explain decisions
Req ID: 14043
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
