EMEA Strategic Pricing Director

Job overview:

Lead our pricing initiatives across EMEA for our medical devices portfolio. This role is critical in driving value-based pricing strategies to ensure our products remain competitive while aligning with regulatory standards, market needs, and customer expectations. You will collaborate with cross-functional teams to optimize pricing models, enhance profitability, and support the growth of our medical device offerings across diverse EMEA markets.

Key Responsibilities:

• Shape and scale the EMEA regional pricing function.
  • Define and implement a forward-looking, structured pricing strategy that aligns with business growth objectives
  • Build and lead a high-impact pricing organization, fostering strategic alignment and capability development
  • Strengthen governance frameworks to enhance pricing discipline and decision-making across the region
  • Position pricing as a value-creation lever, gaining buy-in from senior commercial and product leadership
• Drive strategic price management across EMEA
  • Oversee the strategic design and execution of price-setting processes that support profitability and competitive positioning
  • Lead the annual pricing strategy cycle, integrating cost evolution, competitive intelligence, and margin optimization.
  • Deliver actionable pricing guidance to leadership, enabling confident decision-making in dynamic markets.
  • Ensure cross-functional alignment for seamless execution of pricing initiatives across finance, product, and commercial teams
• Governance and Compliance: Standardise price management across the region.
  • Champion a harmonized pricing governance model to support compliance, transparency, agility and risk mitigation
  • Ensure pricing data integrity and transparency, creating a centralized repository for approvals, policies, and historical price lists.
  • Lead monthly pricing performance reviews with divisional leadership teams to drive execution and accountability.
• Enable Data-Driven Decision Making and Innovation
  • Develop and enhance Power BI-based pricing dashboards, enabling real-time tracking of price performance, margin trends, and revenue impact.
  • Leverage advanced analytics, competitive intelligence, and AI-driven tools to inform pricing strategies and predict market behaviors.
  • Drive innovation in pricing methodologies, including value-based pricing and dynamic/tiered pricing models
• Provide tender pricing strategy guidance to the business.
  • Act as a key strategic advisor for high-value deal structuring, ensuring optimized pricing and long-term customer value
  • Lead pricing strategy for complex tenders, integrating regulatory, cost, and market intelligence considerations
  • Collaborate with commercial and marketing teams to shape winning bid strategies and strategic offers
• Leadership and influence a matrixed organization.
  • Partner with senior leadership to shape pricing strategies that align with business objectives and product lifecycle strategies
  • Influence across functions—sales, finance, marketing, regulatory, and R&D—to ensure cohesive execution of pricing priorities
  • Serve as a trusted advisor to divisional leaders, facilitating strategic pricing conversations and alignment
• Define and execute the Regional Pricing Strategy

• Lead the development of a comprehensive pricing roadmap for the medical devices portfolio across EMEA
• Integrate market insights, competitive dynamics, and regulatory frameworks into strategic pricing decisions
• Monitor the impact of pricing strategies on business performance and adjust proactively to maximize value

• Build organizational capability

• Recruit, mentor, and develop a best-in-class pricing team focused on strategic impact and continuous improvement.
• Foster a culture of innovation, collaboration, and excellence within the pricing function and across partner teams.

Required Qualifications:

• Bachelor's degree in Business, Finance, Economics, Mathematics, Life Sciences, or related field.
• Minimum of 8-10 years of experience in strategic pricing, commercial strategy, or business development, with a focus on the medical device or healthcare sector.
• In-depth understanding of the medical device industry, including regulatory frameworks, pricing and reimbursement processes, and competitive landscape.
• Proven track record of developing and implementing successful pricing strategies in a multinational, regulated environment.
• Strong analytical and quantitative skills, with expertise in pricing analytics, market research, and competitor analysis.
• Demonstrated ability to manage cross-functional teams and collaborate with senior leadership to drive business growth.
• Fluent in English, with proficiency in additional European languages being a plus.

Preferred Qualifications:

• Demonstrated success in managing a region’s end to end pricing function.
• Familiarity with HTA processes, national reimbursement systems, and public/private healthcare policies.
• Experience with pricing optimization tools or platforms (e.g., PowerBi, ModelN, PROS, Zilliant, or similar).
• Strong communication and presentation skills, with the ability to influence and educate stakeholders at all levels.