We are looking for a Performance marketing specialist to lead and optimize paid campaigns for Studapart across Google, Meta, and more. You will manage performance, explore new channels and drive strong ROAS through data-driven decisions.
The team
You will join the Marketing department, which consists of multiple teams focused on driving growth to the platform through omnichannel marketing and rapid experimentation for the HousingAnywhere group and its three brands: HousingAnywhere, Studapart, and Kamernet.
The teams are responsible for various domains: Content, Public Relations, SEO, Performance Marketing, Strategic Partnerships, CLM, and Product Marketing.
Your role and impact
- Plan, create and optimise campaigns on Google, Meta and other advertising platforms primarily for the Studapart brand.
- Monitor trends, investigate irregularities, and troubleshoot ad issues that affect delivery, tracking, and reporting.
- Track, analyse, and report on the performance of paid media initiatives and campaigns.
- Identifying and experimenting with new channels, optimization methods and content formats.
- Negotiate with potential partners to balance revenue generation with ROAS.
Your profile
- This role requires fluency in French, as well as excellent written and verbal communication skills in English (Candidates with no French language skills will not be considered for 1st round interviews)
- 3+ years of experience working with Meta Stack, Google Stack in a startup or an agency
- 3+ years of experience with 5-6 figure media spend budget
- Experience with website analytics tools (e.g. Google Analytics, Mixpanel, Rockerbox)
- Experience with Google Tag Manager and conversion tracking
- Strong analytical skills and data-driven approach, and ease with advanced data reports
- Strong project management skills
- Ability to work well independently as well as in a team
What’s in it for you
- Unlimited paid holidays, minimum-based not maximum!
- Hybrid working policy with 2 days working from the office.
- Flexibility to work remotely for up to 2 months per year!
- 1,000 EUR personal development budget.
- Complete coverage for commuting.
- Personal equipment, including laptop and ergonomic setup.
- Gym membership discount with GoVital or OneFit.
- Dutch/English classes budget.
- Variable pension scheme.
- Diverse international community (46+ nationalities).
- Pet-friendly office in Rotterdam citycenter.
- Fun team-building and after-work drinks every Friday.
About HousingAnywhere Group
HousingAnywhere is Europe’s largest mid-term rental platform, covering over 125 cities across Europe and several in the US. With Kamernet and Studapart under its umbrella, HousingAnywhere empowers people to live wherever and however they choose. Through our advanced online platforms, which together attract over 30 million users annually, we connect young professionals and students directly with accommodation providers. Our team of 250 professionals is dedicated to helping tenants find comfort and peace of mind in their rental search, whether they're looking for a home across the globe or just across town.
Our mission
Rent Easy, Live Free.
Our Values
- Ownership
- We are Enablers
- We are Changemakers
- We are Connectors
If you have further questions, please email Iris at i.fernandes@housinganywhere.com
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