About West Coast Supply Group
At West Coast Supply Group, we thrive on bringing fast-moving consumer goods to markets across the globe. With a dynamic team and an ever-growing portfolio of international brands, we are constantly pushing boundaries to deliver excellence in distribution, marketing, and brand development. Join us in shaping the future of FMCG trade across Europe and beyond.
About the Role
As Sales Manager for our Challenger Brands division at West Coast Supply Group, you’ll take the lead in driving commercial growth for a fast-moving portfolio of emerging FMCG brands. This is a hands-on, entrepreneurial leadership role where you manage key customer relationships, steer the sales strategy, and coach your team to deliver results in a competitive retail environment.
You will be part of a high-energy division within West Coast Supply Group that brings bold, fast-growing brands to market across Europe. Our ideal candidate combines strong retail experience with commercial acumen, thrives in a scale-up culture, and knows what it takes to win in a dynamic, brand-driven landscape.
Your Key Responsibilities
- Own and execute the sales strategy for the Challenger Brands division, focusing on margin and revenue growth.
- Lead, coach, and develop a growing sales team with clear performance objectives and development paths.
- Manage a selection of key accounts (retailers, distributors), including the acquisition of new customers and successful handover to team members.
- Work closely with Marketing and Trade Marketing to align brand plans with customer strategies and channel execution.
- Ensure operational excellence by improving workflows between sales, supply chain, and customer service.
- Oversee customer terms, credit note processes, and support financial forecasting.
- Monitor retail trends and competitor activity, translating insights into actionable growth opportunities.
- Drive process improvements to support scalable sales execution and improve cost efficiency
- Represent the division in cross-functional leadership discussions and support broader group strategy.
- Safeguard compliance and commercial discipline within the team.
What You Bring
- Bachelor’s degree in Business, Economics, or a related field
- 5+ years of sales experience in FMCG, ideally with branded retail accounts or challenger brand portfolios.
- Proven leadership experience in managing and developing international sales teams (B2B/B2B2C).
- Commercial mindset with a strong grasp of pricing, margins, and P&L impact.
- Experience working across functions such as supply chain, finance, and marketing.
- Familiarity with the pace and mindset of scale-up or entrepreneurial environments.
- Fluent in English; other European languages are a plus.
- Hands-on, structured, and solution-oriented approach with strong execution power.