Our Marketing and Communications crew serves as the face of SailPoint, coordinating and producing all assets representing the business. It is our marketing departments job to ensure that SailPoint's voice conveys our mission of our 4 Is across the board. Whether it's pitching to journalists, developing brand material, helping problem solve with different departments to improve the business or highlighting what a great place to work SailPoint is, our marketing team is always two steps ahead.
SailPoint, the leader in Identity Management and Access Governance, is seeking a Field Marketing Manager for our US Northeast and Canada markets. This role, reporting to the Manager of Americas Field Marketing, will generate awareness and demand using a variety of marketing vehicles and tactics including, but not limited to, account based programs, regional shows, conferences, and targeted field events. The person will work closely with SailPoint’s local sales executives, territory manages and channel partners to ensure marketing aligns with regional goals. The person will need to have experience in both strategic, tactical, and channel marketing as many of our campaigns are planned with our partners.
Key Responsibilities:
- Drive the marketing for SailPoint in Benelux, Nordics, and MEA regions.
- Develop and execute regional integrated marketing plans aligned with business priorities and pipeline goals.
- Promote and drive SailPoint’s vision and strategy in region
- Plan and execute a solid marketing plan to help generate pipeline with your direct sales force and our strategic partners.
- Build an account based marketing strategy to target new prospects in the enterprise space
- Drive demand generation campaigns using a mix of digital, events, content syndication and ABM tactics
- Collaborate closely with Sales, channel and product marketing teams to ensure alignment and impact
- Monitor lead follow up and conversions to opportunities to build a solid pipeline within your region/verticals
Desired Background
- 8+ years’ experience in Field Marketing for a security company in Europe
- Fluent in English
- Comfortable working in a hybrid or remote model with some travel required as needed for key events
- Solid event management and organisation skills. Experience with complex B2B enterprise sales cycles and demonstrating marketing’s impact on the business thru business models, dashboards and data
- Experience of managing agencies
- Strong understanding on how to leverage and plan lead generation programs with channel partners
- Strong verbal and written communication skills
- Proven experience using Salesforce and Tableau
- Budget Planning and Management Skills
- Self-starter who can be independent; with the ability to execute flawlessly
- Bachelor’s degree in Business Administration or Marketing discipline
- Ability to travel at least 10% of the time
SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact hr@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.