Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Team
Within the Visual Merchandising department, our mission is to drive the design and delivery of visual merchandising across DTC, eCommerce, and wholesale, in line with PVH's global brand vision and commercial objectives. This position's team serves as the backbone of our department, collaborating closely with Hub Visual Merchandising teams to ensure seamless execution of seasonal product storytelling and on-brand campaigns for all consumer channels. With an integral position in the team, this role ensures that our visual merchandising initiatives elevate the customer experience and drive commercial success.
The Position
As the Visual Merchandising Manager Full Price , you will play a pivotal role in translating global brand vision into scalable and effective VM strategies for the Full Price format, tailored to the value-driven nature of this channel. You will be responsible for driving the EMEA visual merchandising strategy for the Full Price channel across all Hubs within the region. This role acts as the key liaison between global teams and Hub VM functions, ensuring consistent and brand-right execution across Full Price stores while allowing for regional relevance and commercial impact. The position oversees seasonal guidelines, cross-market alignment, and performance evaluation, partnering closely with regional merchandising, marketing, retail operations, and planning teams. This role requires a passion for style and storytelling, strong attention to detail, and a deep understanding of how VM drives both brand perception and sales in an Full Price retail environment.
Key Responsibilities:
VM Strategy Adaptation and Deployment: Adapt global visual merchandising strategies for the Full Price channel across all Hubs. Ensure alignment with brand DNA while tailoring executions to meet EMEA customer preferences and commercial goals.
Seasonal Campaign Adaptation: Lead the adaptation of global seasonal outlet VM campaigns into EMEA-specific guidelines. Align with store tiering and campaign calendars, working closely with Hub teams to support strong local execution.
Budget management: Manage regional VM budgets for POSM, prop production, and installations.
Toolkit & Guideline Development: Own the creation of tailored VM toolkits, calendars, and execution guides specific to the Full Price environment. Collaborate with Global and Hub teams to localize storytelling elements, product focus areas, and POS materials.
Market support & Coordination: Partner with local VM and retail teams in each Hub to ensure consistent and high-quality execution of guidelines. Provide training, coaching and feedback to support field teams, especially around major campaigns.
Training Program Development: Design and implement VM training programs for Brand Experience Managers within Hub teams. Uplift visual merchandising standards and ensure consistency across all EMEA full price stores.
Visual Merchandising Communication: Act as the regional point of contact for all Full Price VM topics, communicating clearly with both global and market stakeholders.
Cross-functional Collaboration: Work closely with Hub VM and outlet retail teams as well as with Global teams, to develop visual merchandising strategies that support commercial goals.
Store Openings, Remodels and Expansion Support: Drive VM planning for new Full Price store openings, refurbishments, and expansions, ensuring brand-right visual execution from day one.
Guidelines Governance and Quality Control: Oversee EMEA-level consistency in the execution of VM guidelines, including window displays, interior zoning, mannequin styling, and POS usage. Define, maintain, and evolve VM standards for the Full Price channel in EMEA.
Campaign & Initiative Analysis: Analyze VM campaign performance and gather store feedback. Leverage insights to continuously refine strategies and drive future improvements.
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.
Measures of Success
Campaign execution and timeliness: High on-time execution of seasonal VM campaigns and promotional launches in full price stores, aligned with global and regional plans.
Localization of global strategies: Effective localization of global strategies to reflect regional consumer needs without compromising brand integrity.
Brand consistency: Brand consistency in VM execution across all regional Full Price stores, aligned with global Tommy Hilfiger and Calvin Klein guidelines.
Sales impact and conversion uplift: Measurable improvements in KPIs such as conversion rate, average basket size, and sell-through of VM-supported products.
Enhanced customer experience: Enhance customer experience metrics (dwell time, NPS, footfall) influenced by strong visual presentation.
On-time delivery: On-time execution of seasonal VM rollouts, store openings, and promotional activations across the region.
Budget maximisation and adherence: Adherence to VM budgets and efficient use of POS materials and vendor partnerships.
Visual compliance and consistency: Strong compliance scores across the outlet network, as evidenced by store audits, photographic reports, and VM checklists.
Speed to floor: Minimized lead time between VM asset delivery and full in-store implementation to maximize the impact of campaigns.
The Ideal Candidate
7-10 years of experience in Visual Merchandising, with a strong background in managing Full price formats at regional or HQ level.
Strong creative skills and visual sensibility, with experience in floor set planning, storytelling, and product zoning. Excellent eye for design and ability to translate creative concepts into effective in-store executions.
Proven experience leading seasonal campaigns and creative initiatives from ideation through execution.
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.