Company Description
Join the King of Reach team, where innovation meets impact in the vibrant world of food and beverage distribution! As part of the esteemed B&S family, we're on a mission to make premium consumer goods accessible to everyone, everywhere—infusing everyday lives with joy and comfort through top-quality products.
At King of Reach, we’re not just about distributing products; we’re about delivering happiness and flavour to the farthest corners of the globe. From duty-free channels to government sites and remote retail locations, our expertise ensures that the world's leading food and beverage brands find their way into the hands of consumers across distinct markets globally.
Job Description
Do you bring the energy that makes brands unforgettable?
If brand-building runs through your veins and you thrive in a high-pace environment where no two days look the same, this role’s calling your name. We’re on the hunt for a bold, resilient and wildly enthusiastic Brand Specialist to join our growing international team.
You’ll take charge of both our house brand King of Reach and a portfolio of iconic A-brands like Mars, Diageo, Pernod Ricard, Heineken, Hershey’s, and more. From concept to execution, from internal pitch to external splash, you’ll lead the charge in making our brands unmissable across Duty-Free and Travel Retail channels.
We’re looking for someone who doesn’t just ‘get it done’ you own the outcome. You think strategically, act decisively, and communicate like a pro. Sound like you? Read on.
Your mission
As Brand Specialist, you’ll be the linchpin between internal teams and external stakeholders. You’ll plan, create, and activate brand strategies that break through the noise and drive commercial impact globally.
You’ll work as part of a tight-knit brand team of four, including an intern giving you the space to lead independently, while staying grounded in day-to-day execution and creative teamwork.
You will:
- Lead the local execution of product introductions, relaunches and market entries, ensuring seamless activation across all touchpoints.
- Develop annual brand and marketing plans in alignment with commercial, purchasing and supplier teams.
- Create bold, engaging content tailored for multiple markets across digital, in-store, PR and social.
- Drive in-store promotional strategies that encourage impulse buys and real-time customer interaction.
- Represent brands with confidence presenting to clients, suppliers and senior stakeholders with clarity and flair.
- Be the go-to brand guardian, managing A-brand relationships while elevating our own King of Reach identity.
- Collaborate with Sales, Purchase, and Supply Chain teams to ensure every campaign lands just right.
- Own your budget like a boss delivering high-impact activation that’s as smart as it is effective.
- Stay sharp tracking trends, tools and market shifts to keep our brands ahead of the curve.
Qualifications
What you’ll bring to the table:
- 4–5+ years’ experience in brand activation, trade marketing, or commercial brand roles
- Proven ability to manage brand portfolios across multiple channels and regions
- Confidence in leading presentations and influencing internal and external stakeholders
- Strong project management skills you’re a planner, a doer, and a finisher
- A self-motivated, entrepreneurial mindset you spot the opportunity and run with it
- Clear, engaging communication skills with excellent command of English (Dutch is a plus)
- Resilience and drive to perform in a fast-paced, ever-evolving environment
Additional Information
What’s in it for you?
- A front-row seat to the exciting world of global brand building
- The opportunity to work with powerhouse brands across categories and channels
- A dynamic team of four, where creativity meets commercial impact. A wider international marketing team including brand, digital, design and events team
- A high-autonomy, high-responsibility role where your input genuinely matters
- The chance to shape the next chapter of King of Reach—our fast-rising in-house brand
- A workplace where bold ideas are encouraged, people come first, and every day counts
We offer you:
- A competitive salary in line with your experience, plus a yearly fixed Christmas bonus and a performance dependent bonus
- 25 vacation days, with the possibility to purchase additional days
- A travel allowance of up to 75 km on single trip travel when working at the office, or an allowance if you’re working remotely (from home)
- The flexibility to work 1 day a week from home
- A pension scheme where 2/3rd of the pension costs are paid by us
- The possibility to take courses related to your growth ambitions and function
- A coaching program focused on your mental health (non-binding)
- Participation in group insurance such as disability insurance and survivor’s insurance
- Free use of our company gym
- Bicycle plan where you can benefit from a substantial discount
