Job Title: Digital Brand and Marketing Communications Manager
Team: Communications & Marketing team
Reports to: Communications & Marketing Orchestrator
Contract: initial 12-month contract with the possibility of renewal
Level: Intermediate
Please refer to our Capability Framework
Salary: Competitive for Not-for-Profit Organisation
Location: Belgium, Germany, Netherlands, Poland, Austria, Slovenia, Spain, Italy, UK
ABOUT US
At Climate KIC, we are wholeheartedly committed to building a diverse and representative team and an inclusive workplace that values different life experiences and perspectives, and we encourage personal development, learning and growth.
When recruiting, we look to achieve diversity in the candidate pool. We actively encourage applications from underrepresented groups and are happy to consider reasonable adjustments that will foster success in potential colleagues from diverse backgrounds and life situations. And because our team has differing needs and personal circumstances, we offer a high degree of flexibility to accommodate working patterns. We’re happy to discuss your situation during the interview and see how best we can support you. Don’t let Imposter Syndrome stop you from applying!
Climate KIC (Knowledge and Innovation Community) is Europe’s foremost climate innovation initiative. We understand that global temperature rise is exceeding 1.5C and this demands unprecedented change. It requires new social dynamics, ways of doing business, capital flows, policymaking, economic models, and new ways of living. That is why our mission is to leverage the power of systems innovation to transform whole places, industries and value chains by 2030, working across sectors to develop and scale ambitious programmes. Climate KIC’s strategy 2024-2030, Transformation, with Urgency, is available here.
Climate KIC operates as a not-for-profit foundation working through public-private partnership, wielding both public and private funding. Established in 2010 and headquartered in Amsterdam, we orchestrate a community of more than 150 organisations including large corporations and SMEs, municipal and regional governments, universities and research institutes, as well as non-governmental organisations and civil society actors.
Climate KIC leads the implementation of the European Union’s Mission on Climate-Neutral and Smart Cities and the launch pilot of the Mission on Adaptation to Climate Change, both with the objective of catalysing rapid and deep transformation on a large scale, creating the precedent and economic transition conditions for demonstration, learning, capacity building, fast followership and investment. Achieving the EU Cities Mission will mean avoided scope 1 and 2 emissions alone of an estimated 0.7GT CO2e between now and 2040.
Climate KIC has a Remote-First approach, where colleagues work remotely from home based in one of the countries where we have a branch or employing entity (and can work out of local offices or co-working seats, where they exist). We meet at our local offices to exchange and connect and use online collaboration tools to work with each other and with our community. On occasion, we meet in person as teams, and once per year as an organisation.
As a mission-driven organisation dedicated to climate transformation, we consider the climate impact of our own actions, for example travel, catering, or IT equipment.
ABOUT THE ROLE
The Digital Brand and Marketing Communications Manager is Climate KIC’s in-house expert in digital and brand communications. Sitting at the intersection of digital strategy, brand stewardship, and creative storytelling, this role ensures that Climate KIC’s visual identity and voice are consistently and compellingly expressed across digital platforms.
This individual leads the strategic development and execution of our digital presence, including websites, newsletters, and social media and is responsible for evolving and safeguarding the Climate KIC brand in line with our values, climate mission, and organisational strategy. This includes both corporate and employer brand visibility and alignment.
They bring deep expertise in graphic design, corporate brand building, and digital campaign delivery, along with a strong affinity for the climate agenda and sustainability communications. Working collaboratively across internal teams and with external contractors, this person will play a critical role in enhancing Climate KIC’s influence, reach, and impact.
Key Responsibilities
Developing and delivering the digital communications strategy, continuously thinking of new and innovative ways to captivate our audiences online. The strategy should be first and foremost in line with the wider editorial strategy, as well as with the communications and marketing strategy for Climate KIC.
Managing our websites, ensuring they reflect our brand, our organisation and its impact. With the technical support of web-developers who manage backend functions, the Digital Brand and Marketing Communications Manager, ensures that our websites are used strategically and are continuously up-to-date and running smoothly, providing both a user-friendly experience and an effective platform for project teams to showcase their work. The Digital Brand and Marketing Communications Manager ensures that our platforms meet organisational needs and works with project teams to ensure that content is being delivered.
Managing our social media presence across all channels. This includes coordinating, creating and publishing content on our corporate channels and coordinating content across other channels including Entrepreneurship and Community. The Digital Brand and Marketing Communications Manager maintains an overview of everything that is happening on Climate KIC-owned channels, while directly managing the day-to-day activities of our corporate channels.
Leading Climate KIC’s direct mailing strategy (e.g. corporate newsletter), in line with our communications and marketing strategy and editorial calendar. This includes the timely delivery of the monthly Innovation Review Newsletter.
Drafting insightful and thought-provoking editorial content for Climate KIC’s websites, newsletter and social media channels, and ideating and creating visually appealing content for our social media platforms.
As a key member of the Core Editorial Team, the Digital Brand and Marketing Communications Manager ensures that our editorial content and campaigns are effectively distributed on our digital platforms. They also provide the Communications and Marketing Team with guidance and support in their digital communications needs.
Developing plans and budgets for our digital activities, constantly monitoring progress and evaluating performance.
Managing the external contractors who run the technical development of our websites and support social media, ensuring they are performing effectively, in a timely manner, and within budget.
Key Working Relationships:
Communications & Marketing Director
Editorial & Campaigns Orchestrator
Editorial team
Communications & Marketing team
Project Delivery teams
Monitoring Evaluation and Learning team
External agencies support our website and social media channels
ABOUT YOU
To be successful in this role you will need to be passionate about brand, digital marketing & comms and climate action. You will understand what it takes to engage digital audiences and will be adept in using both words and visuals to do just that. You will be both creative and pragmatic and relish the challenge of chasing a great story.
Qualifications and Experience
Extensive experience in graphic design within a global organisation, demonstrated through a strong digital and campaign portfolio that reflects strategic, high-impact visual communications.
Demonstrated experience managing corporate and employer brands in complex or decentralised environments
Advanced and demonstrated skills in tools such as Adobe Creative Suite, Canva Pro, Figma, or similar design tools
Experience planning and executing integrated digital campaigns across web, email, and social
Strong strategic thinking and analytical mindset; familiarity with KPIs, engagement metrics, and optimisation tools
Ability to manage multiple projects simultaneously, working across teams and balancing stakeholder needs
Brand management certification is a plus but not a requirement
Prior experience working on brand, marketing and communications related to sustainability, climate innovation, or the environment is strongly preferred
Excellent English language writing and editing skills; visual communication flair is a must
Confident, collaborative, and proactive; able to lead without direct authority and influence cross-functionally
Qualities, Personal Style, and Approach:
Curious with a learning mindset
Pro-active with a drive for problem-solving
Innovative thinking and confidence to encourage creativity in others
The ability to build and maintain effective working relationships across all levels of management- both internally and externally
Articulate and dynamic with highly developed interpersonal skills and the ability to communicate effectively, inspire and motivate people.
Highly adaptable, flexible and resilient: able to work effectively in ambiguity and complexity and to respond dynamically to change
A day in the life of Digital Brand & Marketing Communications Manager
As Digital Brand and Marketing Communications Manager, no two days are the same, but each is grounded in creative focus, digital fluency, and a sharp eye for visual storytelling. You might begin the morning, reviewing performance metrics across our social channels and corporate websites, spotting opportunities to refine our messaging or visual approach. From there, you could jump into a huddle with the editorial team to plan content, advising on how best to bring stories to life with striking, on-brand assets.
Much of your day will be hands-on: producing graphics and short-form content for campaigns, newsletters, and social media; designing templates and visuals that others can confidently use; and keeping a firm grip on the coherence and evolution of our visual identity. You’re the go-to person for ensuring that everything Climate KIC puts out (from banners and infographics to LinkedIn carousels) is on brand, consistent, compelling, and aligned with our mission.
You’ll collaborate closely with colleagues spread across twelve countries in Europe to create assets that elevate their work, while also liaising with external contractors on bigger builds. Whether it’s drafting a layout for an insights piece, crafting a digital campaign concept, or stress-testing how the brand performs in new formats, you combine strategic oversight with roll-up-your-sleeves creativity, helping shape how Climate KIC is seen, remembered, and understood.
Location
Candidates must have the right to work in the location they’re applying for (I.e. not require visa sponsorship) prior to applying for the position. Ideally, the successful candidate will be based close to a Climate KIC office, but we support fully remote or hybrid forms of working and offer a high degree of flexibility.
To ensure that we can respond to every single applicant, we will close the role once we receive a reasonable pool of candidates to assess.
