At UM, we have a team of highly talented individuals who passionately, curiously, and responsibly deliver the best solutions for our clients. Our team combines top media professionals with talented people from the worlds of advertising, design, and content. Our collective curiosity drives us to continuously innovate and improve, ultimately leading to better results for our clients.
Position Summary
The Digital Project Lead acts as the spider in the web, playing a central role in successfully managing and coordinating digital performance projects and campaigns from start to finish. The DPL oversees digital performance planning, project- and stakeholder management.
Knowledge
- Basic knowledge of all crafts, enabling the DPL to challenge specialists (challenger role).
- General understanding of all Search, SEA, SEO, eCom, CRO, and Data, knowing when to deploy each.
- Understanding of KPI Framework and translating it into a measurement plan (metrics).
- Proficient in analytics.
- Knowledge of Project Management in Asana.
- Ability to tactically translate Strategy
- A strong knowledge of Dutch is a plus
Tooling & Systems
- Dashboarding, Asana, Inside & basics GA4
- Microsoft Excel and PPT
Responsibility & Tasks
- Ownership of Project Management and Planning.
- Coordinating digital performance projects and campaigns, following the translation of client briefings from the Performance Lead.
- Acting as a sparring partner for the Performance Lead to maximize results from the briefing, while also being the primary point of contact for specialists.
- Collaborating with specialists from various digital craft teams and serving as a bridge between client inquiries and the team's expertise.
- Gathering and analyzing data to provide insights into the performance of digital performance campaigns to the Performance Lead.
- Incorporating digital performance input into templates (mediaplan).
- Taking on a challenger role towards specialists and challenging the Performance Lead with market knowledge and insights from the specialist team.
Attitude & Behavior
The Digital Project is proactive, a challenger, a gatekeeper, manages expectations, provides feedback, encourages others to learn, delegates, invests in internal relationship management & motivates others.
As part of the House of Challengers, you’ll enjoy a range of benefits, such as:
- 27 days off per year, including 26 vacation days and 1 “Celebrate You” day (based on a 40-hour workweek).
- Hybrid and flexible working options to support a healthy work-life balance - and even work from abroad for up to 14 days per year.
- Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team.
- An inspiring environment where you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role.
- Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available.
- Referral Bonus – bring someone you know to Mediabrands and enjoy a generous referral reward in return.
- A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
- Fun social events, including a Summer- and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival.
- Lease bicycle plan and travel reimbursement to support your commute and sustainable mobility.
About Mediabrands
IPG Mediabrands is the global media holding company that encompasses all media agencies of the Interpublic Group (NYSE: IPG). The company employs over 13,000 marketing experts worldwide across more than 130 countries, prioritizing diversity and inclusivity. We advise our clients on how to use media and content in the best possible way to help them achieve their marketing and communication objectives.
In the Netherlands, these include full-service media and consultancy agencies Initiative and UM, the digital performance, data, and tech agency KINESSO which also includes Buying and Planning, and the full-service social and content marketing agency YUNE. Specialized labels in the Netherlands are Orion (trading & capital), and Rapport (OOH specialists). Our offices are located in Amsterdam and Groningen.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
IPG Mediabrands has 'CHALLENGE' in its DNA. We are a company of Challengers. We are not the largest, but we are there for brands and marketers who want to be surprised, challenged, and stimulated so they don't stand still. Additionally, the IPG Mediabrands labels have 'TOGETHER' in their DNA. We are one collective, we form one house and believe that together we are bigger and stronger and have more knowledge. We are the 'House of Challengers!
