Job Description:
The role will be responsible to support the Digital Marketing Manager in executing the scalable, audience-first social media & influencer strategies that enhance engagement, foster community growth, and deliver measurable impact across the region. Partnering closely with cross-functional and global teams as well as external agencies, this individual will ensure consistency in our digital presence while adapting content for cultural and local relevance.
What are we looking for?
- Minimum qualification: University degree in communications, marketing, journalism, advertising, public relations, media studies, business and/or equivalent and/or experience in similar positions.
- Attention to detail, analytical and presentation skills (proven ability to analyze social media and influencers' metrics).
- Great planning, time/stakeholder management skills and flexible work approach to ensure deadlines are met.
- Excellent editing and proofing skills, proficiency with Internet and suite of Microsoft Office.
- Solid social media understanding and/or experience in multiple social media platforms including Facebook, Instagram, X (Formerly Twitter), LinkedIn, TikTok or Pinterest.
What will be your key responsibilities?
Influencers:
Work closely with the regional agency to:
- Assist in identifying potential influencers aligned with our brand and digital strategy.
- Support influencer campaign coordination, from briefing to content review. Monitor influencer content performance, analyze reports to recommend effective action plans.
Community:
Work closely with the regional agency to:
- Manage monthly social media calendars and ensure timely posting (80% global content).
- Develop market-specific social media content tailored to each key region (20% local content).
- Manage organic social boosting strategy. Help respond to community questions, comments, and messages across social platforms.
- Participate in brainstorming sessions for content ideas and community engagement initiatives.
- Track and report on community growth, engagement, and sentiment.
- Keep up-to-date with social media trends, platform updates, and competitor activities. Manage potential collaborations and offline events with the Influencers and community.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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