Location: Based in Alphen aan den Rijn, with flexibility to work hybrid
Department: Marketing
Reports to: VP Marketing Strategy & Innovation
Direct Reports: Product Managers (including Product Manager Services)
About Sakura
Sakura Finetek is a global leader in histopathology and cancer diagnostics. Our solutions are used in laboratories and hospitals around the world to improve the accuracy and speed of cancer diagnoses. With headquarters in Japan, a strong European hub in the Netherlands, and a growing international team, we combine precision with purpose to shape the future of diagnostics.
At Sakura, we are committed to innovation, quality, and teamwork. We value people who think ahead, act with integrity, and embrace collaboration across borders and disciplines. Our work impacts lives — and we don’t take that responsibility lightly.
Purpose of the role
As Manager Product Marketing, you lead our product and service portfolio strategy with a sharp commercial eye and a deep understanding of customer needs. You are responsible for driving revenue growth and customer value by overseeing the full lifecycle of our offering — from development and launch to market positioning and performance optimization.
You manage a team of Product Managers, guiding them in strategic planning and daily execution. You collaborate closely with Sales, Marketing Communications, regional teams, and global stakeholders to ensure alignment and impact. This is a hands-on leadership role that combines strategy, execution, and people management.
Your responsibilities
Lead and inspire the Product Marketing team, creating a high-performing and collaborative team culture
Ensure efficient daily operations and clear roles, goals, and motivation within the department
Drive the creation and execution of the annual Marketing Action Plan in alignment with company strategy
Engage with the market directly to understand customer needs and translate them into value-based propositions
Collaborate cross-functionally with Sales, Marketing Communications, R&D, and regional leadership
Develop and implement market-specific customer value propositions (CVPs)
Conduct regular portfolio reviews and present actionable insights to senior leadership
Enable Sales teams through effective tools, training, and materials
Define competitive pricing strategies and oversee gross margin improvement
Work with regional teams to develop localized go-to-market strategies
Manage budget planning and forecasting activities
Represent Sakura in global improvement initiatives, including collaborations with SFA and SFJ on brand-level topics
What you bring
Bachelor's or Master's degree in Marketing, Business, or related field
Minimum 5 years’ experience in marketing or sales, including at least 2 years in a leadership role
Demonstrated success in managing international product and/or service portfolios
Experience in medical devices, life sciences, or diagnostic workflows (experience with pathology is a strong plus)
Proven ability to commercialise new offerings and drive adoption
Understanding of industry regulations (e.g. IVDR) is preferred
Key skills
Strategic thinker with strong analytical capabilities and commercial awareness
Skilled people manager who builds strong teams and drives performance
Confident communicator with the ability to influence and align global stakeholders
Fluent in English (additional languages are an advantage)
Technically proficient with tools such as Microsoft Office and collaboration platforms
Strong presentation and storytelling abilities
Results-driven and resilient under pressure
Comfortable managing ambiguity and competing priorities
What we offer
A high-impact leadership role within an international and purpose-driven organisation
The opportunity to shape global marketing strategy and lead innovation in diagnostic solutions
A collaborative culture with room for initiative, development, and recognition
Hybrid working model with flexibility and trust
Competitive salary and benefits package
Join us
Are you ready to lead a talented team, shape product strategy, and help us bring meaningful innovation to the world of cancer diagnostics?
We look forward to hearing from you. Apply today and be part of something that truly matters.
