Product Marketing Manager, Home & Speaker

General information

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Description & Requirements

Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon. 

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

You will join our Prodcut Marketing department for the EMEA region, based in Amsterdam in the position of: 

Product Marketing Manager, Home & Speaker

About the Role:

The Product Marketing Manager - Home Audio is responsible for the marketing strategy and Go-to-Market alignment for Connected Home Speakers and Soundbars across the EMEA organization. The marketing strategy will drive the regional product portfolio based on category, consumer and shopper insights requirements.

You will work closely together with global BU to develop the required products and prepare the local sales and marketing organization for the introduction of these products. You will work in close collaboration with the brand engagement, shopper marketing and local marketing teams. The Product Marketing Manager - Home Audio is responsible for driving marketing and consumer insights for the category and to translate these insights into account specific presentations and training material. Next to that, the Product Marketing Manager Home Audio is responsible for product management processes like line-charts, product database management, portfolio presentations, and needs to support S&OP related topics like PxQ business planning, NPI demand planning, excess inventory and backorder situations.

You will be driving the growth of the category towards the commercial teams and creates the regional strategic marketing landscape for all new product introductions The Product Marketing Manager shares P&L responsibility for his/her category with the Product Marketing Director.

What You Will Do:

Regional Product Strategy

• Understand the regional market environment of his/her categories.
• Analyse the market to identify new product-/market opportunities.   
• Work with market data agencies like GfK to improve reporting on his/her categories.
• Give Director Product Marketing and BU GPLMs input into commercial product specification & product concepts.

Go-To-Market Strategy

• Develops strong Go-to-Market plans that cover product, pricing, distribution and marketing strategy.
• Deploy and align of GTM plan with commercial teams, brand activation, shopper marketing and local marketing teams.
• Drive product awareness and consideration by providing category, consumer and shopper insights required for focused marketing approach.

Business Plan development and execution 

• Utilize consumer and retail  insights for defined category.
• Define go-to-market approach for NPI’s in line with the EMEA Business Plan objectives.       
• Support the development of a key account business plans.
• Drive development of annual category plan for own category.     

Product Lifecycle Management

• Makes adjustments and optimises portfolio where needed.
• Supports management of  margin of total assigned product category.
• Analyse and recommend product life cycle of his/her categories.

New Product Introduction

• Create Customer presentations to support introduction of NPI’s.
• Help to drive accurate forecast and demand planning with the appropriate teams.
• Support the Customer Marketing Manager in driving account special programs.

 Project Management

• Cost optimization.
• Monitor the selling performance of product portfolio.
• Challenge sales force on distribution and sales results for the category.      
• Compare own product and pricing positioning with competition.     
• Get information from various markets on product performance.

Sales and Account presentations

• Work together with Sales and Marketing organisation in developing necessary trade and consumer activation pitches.
• Achieve best buy reviews in leading trade magazines (online/offline).

What You Need to Be Succesful:

• Bachelor’s Degree in Marketing, Marketing Communications or similar.
• At least 4 years’ experience extensive work experience in the team discipline combined with business know-how.
• Ability to work independently.
• Ability to work effectively within a matrix environment.
• Contribution is on mid-to-long-term strategic issues and achieving high personal objectives.
• Experience in working cross regional and globally with a diverse, multi-cultural team.
• Proven ability to manage assigned projects that are critical for the future organizational goals.

What We Offer:

• A flexible work schedule where you will be able to work from home up to 40% and the remaining days in a fantastic new office at Houthavens, Amsterdam.
• You are going to work in an international team within a friendly global working atmosphere.
• HARMAN offers a diverse and inclusive work environment that fosters and encourages career development opportunities, professional training and competitive market base compensation plus a 13th month salary, 28 holidays per year.
• You will also receive a highly valued commuter travel package, a EUR 100,- environment allowance when commuting via public transport or bike. Additionally, we provide an interesting collective health insurance scheme, pension and top-notch employee discounts on world class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG etc.)
• Professional development opportunities through HARMAN University’s business and leadership academies.
• Internal talent management leadership acceleration programs.
• “Be Brilliant” employee recognition and rewards program.
• A unique opportunity to contribute to drive revenue growth and nurture strategic trust-based relationships.

You Belong Here:

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender.

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