Within TANATEX Chemicals B.V., the Marketing Communication Manager RBU Europe & Americas is part of the Marketing and Technology department. The Marketing Communication Manager plans, directs and coordinates marketing strategies and policies. It includes initiating market research for segments aligned with the business strategy and growth ambitions. A key focus is on enhancing the company’s brand awareness and brand image, while safeguarding its Intellectual Property. The position also drives digital marketing activities, manages internal and external communications, and oversees product launches and campaigns.
A few of you work-activities and responsibilities
- Marketing: Be responsible for executing the organization's marketing strategy.
- Brand Strategy and Effectiveness: Oversee brand management and execute brand plans in line with corporate identity guidelines, while analyzing and reporting brand effectiveness to the business.
- Go-to-Market Strategy: Possess a deep understanding of the products and/or solutions and their unique benefits, to create a clear value proposition together with the responsible Product Manager. Translate this value proposition into targeted messages that resonate with specific customer segments, ensuring consistent product positioning across all marketing channels. Develop and implement go-to-market strategies, collaborating closely with Product Management, Business Development and Sales teams to secure a successful product launch and maintain a strong market presence.
- Internal & External Communications: Coordinate communications and provide support and guidance to help others maximize the use of internal communication systems. Ensure that external communications are professionally crafted and well written. Facilitate translations into other languages as needed, working with regional contact points.
- Digital Marketing: Carry out various aspects of digital marketing operations, including planning digital marketing campaigns, coordinating webinars, developing concepts and related content, defining audiences and value propositions, and integrating digital channels.
- Budget Management: Oversee and manage the marketing budget, ensuring resources are allocated efficiently.
- Quality, Health, Environment and Safety: Follow the organization's QHES policies, procedures and mandatory instructions. Identify and mitigate environmental and safety risks. Train the team on safe working practices and recognize risky behaviors, taking appropriate action and escalating serious issues when necessary.
What we are looking for in you
- University degree (bachelor’s level).
- Over 5 years of experience in a similar position, with expertise in traditional (offline) marketing (e.g., supporting the sales team) complemented by digital marketing.
- Managerial experience of at least 1 year, with proven ability to supervise and guide people or consultants to achieve specific results within limited timeframes.
- Plans and aligns tasks and objectives, while demonstrating business insight and strategic awareness.
- Communicates clearly and effectively at all levels.
- Manages complexity and sets priorities appropriately.
- Collaborates and builds strong relationships within and outside the team.
- Cultivates innovations and contributes to continuous improvement.
- Maintains a strong customer focus and strives for customer satisfaction.
What you can expect from us
- At TANATEX Chemicals you get an exciting, international working environment with various activities. Reaching our goals is what counts for us; so we’d love to get your input and get your help on our way to achieve ‘continuous improvement’.
- An excellent salary with great benefits.
- 25 days off and 12 so-called ATV days off.
- Elaborate pension arrangement, travel allowance and optional financing for a bike.
- Respecting each other and creating a good and safe working environment is crucial to us.
- You get plenty of time and space to work on your development as a person and as a professional.
About TANATEX Chemicals
TANATEX Chemicals is an international organisation that sells, develops, and produces chemicals for the textile industry. We have been leading innovative solutions for textile processing for over 60 years. We are a group of enthusiastic science lovers with a passion for textiles and everything that makes them better. We work on products that add value to your fabrics and help you optimise your production processes. Thanks to our worldwide network of offices and distributors, we support our customers all over the world. We do this with a passion for textiles!
As the textile industry is on the move so are its consumers. New technologies, better machinery, sustainable fashion trends: they’re all gamechangers. This opens up vast and durable opportunities for the textile industry to create products that exceed expectations. As TANATEX Chemicals we don’t live up to standards. Instead we set our own.
