OUR PURPOSE AT PLANCRAFT
Building the backbone of European trades together – with AI and voice-first software.
We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we’re scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.
YOUR MISSION AT PLANCRAFT
You love social media, know how to create engaging content, and want to help digitize the Dutch construction industry? Then join plancraft! In a part-time or full-time role (32–40h/week), your Dutch language skills and marketing experience will help us connect with Dutch contractors – locally, authentically, and with real impact. You’ll become part of our team and actively contribute to making plancraft the #1 SaaS solution for tradespeople in the Netherlands.
Your Responsibilities
- Create and publish localized Dutch content for social media, website, and email.
- Grow and manage our Dutch social channels (Instagram, TikTok, LinkedIn).
- Write customer success stories, collect testimonials, and collaborate with local creators.
- Support SEO/SEA efforts and adapt campaign assets for the Dutch market.
- Use tools like Google Analytics, Looker Studio, and HubSpot to optimize campaign performance.
- Support local events (fairs, webinars, workshops).
- Collaborating across teams (Content, Brand, Performance, Product).
Planning and executing creator campaigns (briefings, content planning, payouts).
YOUR PROFILE
Must-haves
- Communication: Excellent verbal and written communication skills in Dutch and English (C1/C2), with the ability to communicate effectively with internal teams, external partners, and the community.
- Strong social media experience (Instagram, TikTok, LinkedIn).
- Proven ability to create marketing content (copywriting, case studies, short-form video/text).
- Basic understanding of SEO/SEA and online content optimization.
- Proactive, hands-on mindset with strong attention to detail.
- Comfortable working autonomously and in coordination with a remote team.
- Based in or near Amsterdam, with openness to work from our local Amsterdam co-working hub at least two days per week, joining your other NL team colleagues.
Nice-to-haves
- Experience with marketing tools / ads managers.
- Affinity with or understanding of the construction/trades industry.
- Experience with creator marketing or influencer outreach.
- Familiarity with email marketing and campaign workflows.
- Previous experience in a startup or scale-up environment.
WHY PLANCRAFT?
- Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
- Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
- Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
- AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
- Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
- Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Amsterdam Hub as well as our Hamburg HQ is always open. And if you need a change of scenery, working abroad is always an option.
- Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off plus local public holidays.
- International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.
About us
We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.
Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.
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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.
Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.
