Researcher - Global Consumer Insights

General information

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Description & Requirements

Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon. 

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

But that's not all - at HARMAN, you'll have the opportunity to rapidly develop your skills and cultivate new ideas in our agile and supportive culture.

Are you passionate about driving operational excellence and leading large-scale transformation projects?

You will join our Marketing department based in our EMEA Headquarters in Amsterdam, The Netherlands in the position of:     

Researcher - Global Consumer Insights

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development.
• Create pitch-perfect, cutting-edge technology that elevates the listening experience.

About the Role

We are at a critical time in the insights industry, with so much “data” at our fingertips.  And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward.  We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.

Reporting to the Manager, the Senior Researcher - Global Consumer Insights will be responsible for projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.

We are looking for a talented Senior Researcher - Global Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.

What You Will Do

•  As a key member of the global consumer insights team you will lead and manage consumer insight projects for the EMEA region
• Identify and translate EMEA business and marketing challenges into actionable consumer insights and new projects  
• Integrate media insights by partnering with Havas (global media agency) and by analyzing media spend, campaign performance and Marketing Mix Models (ROI)
• Manage EMEA campaign performance scorecards and brand health reporting aligned with global measurement process
• Derive market intelligence insights through market share analysis, reporting and industry trends
• Lead ad hoc consumer research for EMEA NPI (New Product Innovation) and creative copy testing
• Manage social media influencer insights by quantifying business impact and deriving insights
• Identify new tools and capabilities to improve cost, timing and quality of insights delivery

What You Need to Be Successful

• 5+ years of experience with proven success.
• Bachelor's degree in Market Research, Statistics, Sociology, Marketing/Business or related field (masters degree preferred).
• Primary and secondary research experience (both quantitative and qualitative) with the ability to manage studies from design phase to reporting phase.
• Expertise in media performance insights, market mix modeling (application) and media analytics with the ability to identify strategic and tactical insights
• Expertise with social media performance platforms, such as BrandWatch, Traackr and Meltwater, with the ability to derive insights and quantify value
• Comfortable using survey platforms and database tools such as Qualtrics, DisplayR, Power BI, Qlik Sense, GFK, and Circana
• Mastery in data manipulation and ability to interpret large amounts of data and simplify complex ideas.
• Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
• Extensive experience in Microsoft Office software required, including high proficiency in Excel and PowerPoint.
• Experience working in a highly matrix organization and across different regions, ideally in a global role.

Bonus Points if You Have

• Someone who is results driven, has a proactive, goal-oriented approach to decision making.
• A clear and strategic thinker with proven experience in translating strategies into actionable plans.
• Capable of handling multiples projects / initiatives simultaneously and executing to completion.
• Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e will do what it takes to get the job done.
• Strong analytical and mathematical reasoning and problem-solving
• Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.
• Multi-Cultural awareness and ability to adjust communication accordingly.
• Large brand and/or major retail client experience.
• Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).

What Makes You Eligible

• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment
• This role is eligible to work remotely with weekly trips into the Amsterdam office as scheduled or requested (this could be on 24-hour notice).

What We Offer

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)

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