About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As the Benelux Social Media Lead, you will shape and execute the social media strategy for SharkNinja across Belgium, the Netherlands, and Luxembourg. You’ll be the region’s social voice—developing platform-specific content, driving community growth, and ensuring that our brand shows up in culturally relevant, engaging, and on-brand ways across social platforms.
In this standalone role, you’ll work closely with global and EMEA teams to localize campaigns, build creator and influencer partnerships, and lead day-to-day execution across key channels. This is a hybrid strategic and hands-on role for a creative, data-driven storyteller who knows how to drive regional impact through social.
What You’ll Do
Develop & Execute Regional Strategy
- Lead the Benelux social media strategy, aligned to global priorities and tailored to local cultural nuances.
- Build platform-specific plans (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.) to drive brand awareness, engagement, and conversion.
- Stay ahead of local platform trends, audience behaviors, and competitive activity to keep SharkNinja relevant and top-of-feed.
Content Planning & Creation
- Own the social content calendar and partner with creative teams to deliver engaging, high-quality, on-brand content.
- Identify opportunities to localize global campaigns and create original, regional-first stories that resonate with local audiences.
- Lead visual and copy development in Dutch (and English when applicable), ensuring everything feels native and credible.
Community Engagement
- Manage day-to-day community interactions across platforms—commenting, engaging, and building relationships with followers.
- Act as the frontline of the brand in-market, responding to messages with a consistent, brand-right tone.
- Partner with the CX team to ensure seamless customer hand-offs and timely response.
Influencer & Partner Marketing
- Build and maintain strong relationships with local creators, influencers, and ambassadors.
- Lead local seeding, partnerships, and content collaborations that extend reach and drive relevance.
- Collaborate with the global influencer team to align on strategy and performance.
Campaign & Performance Management
- Execute organic and paid social media campaigns in partnership with digital and media teams.
- Analyze performance metrics (reach, engagement, sentiment, traffic, conversions) and translate into clear insights.
- Share monthly reports and recommendations to optimize performance and scale what works.
Cross-Functional Collaboration
- Work closely with regional and global marketing, creative, PR, and eComm teams to align campaigns and launch moments.
- Contribute social POVs and trends to the wider team to influence brand creative and messaging.
What You’ll Bring
- 5+ years of hands-on social media experience, ideally in consumer goods, lifestyle, or tech.
- Native or fluent Dutch speaker with strong English (French is a plus).
- Proven success in growing social communities and creating culturally relevant content.
- Deep understanding of social platforms, audience behaviors, and channel-specific best practices in the Benelux region.
- Experience managing influencer campaigns and creator partnerships.
- Strong creative instincts paired with analytical thinking; you can turn insights into actionable plans.
- Self-starter who thrives in fast-paced environments and can work autonomously while staying highly collaborative.
- Comfortable wearing both strategic and executional hats.
- Proficient in tools like Sprinklr, Meta Business Suite, TikTok Ads Manager, and social analytics platforms.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
