Are you passionate about creating strong search engine strategies? Do you love to drive acquisition, conversion, and revenue through organic search initiatives? Are you excited to lead the way for a global online travel agency? If so, this opportunity is for you!
Job Purpose
As the SEO manager at Travix, your primary objective is to own, drive and support the strategic development and execution of search engine optimization (SEO) initiatives for multiple travel brands (e.g. Cheaptickets; Flugladen, BudgetAir,). You will be responsible for driving organic traffic, acquisition, and conversion through on-page optimization, technical SEO, and content optimization, while ensuring alignment with business objectives and goals.
Key Responsibilities
- Develop and oversee search engine marketing (SEM) initiatives across global markets , with a focus on organic search and Large Language Models (SEO)
- Experiment and implement search engine strategies (SEO), including on-page optimization, technical SEO, and content optimization, to improve organic search visibility and rankings.
- Drive brand authority and awareness by increasing the number of quality inbound links and brand mentions per month, leverage data-driven storytelling to generate assets and content that drive awareness and authority.
- Optimize website content/internal links in all segments to increase SEO visibility
- Develop and use AI workflows in collaboration with selected tooling
- Monitor and analyze SEO performance metrics, such as click-through rate (CTR), conversion rates, and keyword rankings, to identify opportunities for optimization and improvement.
- Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations.
- Create a structured approach to discuss and address SEO performance and actions across focus markets, with the local marketing managers
- Work closely with the Brand, Product, Pricing, E-Com and Data team to develop initiatives born out of consumer, market and/ or channel performance insights
What you bring to the table
- Bachelor Degree in Performance/ Content Marketing or related discipline
- A minimum of 5 years' experience in a similar role in Search/ SEO, preferably in travel/air industry, FMCG or scale-up
- Proven track record in search engine marketing, execution and optimization, with a track record of driving acquisition, conversion, and revenue.
- Experience in analysing and reporting of performance in web analytic tools like GA4
- Excellent communication and collaboration skills, with the ability to effectively communicate with stakeholders at all levels.
- Excellent verbal and written communication skills in English. Dutch, French or German is a plus.
What you can expect from us
- Enjoy the flexibility and life balance of hybrid work, where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.
- Possibility to work up to 3 months from abroad (depending on your job function)
- 31,5 days of paid leave, so plenty of time to enjoy your travels!
- Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.
- A diverse and multicultural working environment. Our global team has over 50 different nationalities, and we embrace everyone's authenticity.
- A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together
- We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.
- Amazing benefits, such as covered travel costs, ClassPass subscription/membership and a bike plan.
- Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.
- Free fruit, healthy snacks, team drinks and company events.
About Travix
Travix is one of the leading global online travel agencies, operating with five brands: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama. In 2020 we took our next step becoming part of the Trip.com Group family, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Make my Trip and Qunar. Travix currently operates in over 40 countries expanding in 5 continents, so a global mindset comes natural to us. Our purpose is 'the next journey at your fingertips' which goes for both our customers and employees. We bring together passionate people, global partners, and an innovative platform to deliver the best end-to-end booking experience for our customers.
Make your career at Travix
At Travix, everyone is welcome. Our global team has over 40 different nationalities and we embrace everyone's authenticity. We have proven to grow people internally, we are proud of our passionate company culture and we love to dream big. Ever since our company was founded, our aim has been to create a work environment where people can thrive, be creative and ultimately build their own legacy within the company. More now than ever we are at a pivotal moment in our company's existence: where we are preparing for when the world is ready to travel again. With cutting-edge technology, strong partnerships, a strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of travelling.
To accelerate this momentum, we're looking to grow our team. If you share the same values as we do, you are just as passionate and ready to build your own legacy, then there is plenty of room here at Travix.
Ready to start your own Travix journey?
Think you have what it takes? Then, we would love to hear from you.
