WHAT YOU’LL DO
As Showroom & PR Coordinator you will build and nurture relationships with media and fashion insiders, including influencers, celebrities, and stylists, to elevate H&M’s media presence and establish a fashion-forward local community. You monitor trends and competitor activities, adapting insights to enhance daily showroom operations. You drive customer value, brand strength, and fashion perception by supporting the Fashion PR Lead in executing strategic PR initiatives and showroom management. You’ll collaborate cross-functionally to ensure alignment with business goals, maintaining a strong balance between product focus and brand storytelling, all while driving omni-channel performance with a customer-first mindset
You will:
- Manage garment send-outs and sample administration, ensure the showroom is always updated with the latest collections, and track editorial coverage to secure effective product placement
- Create engaging seasonal showroom set-ups and be a host, maintaining a fashion-forward, welcoming space for stylists, editors and celebrities.
- Support the Fashion PR Lead with PR initiatives and showroom management, balancing product focus with brand storytelling to strengthen brand perception.
- Build and maintain strong relationships with editors, stylists, and influencers; manage media requests and support influencer fittings, seeding and gifting campaigns.
- Help plan and execute showroom events, press previews, and collection launches in close coordination with the Fashion PR Leads.
- Collaborate cross-functionally to ensure PR and showroom activities directly support omni-channel sales performance and contribute to overall business goals.
WHO YOU’LL WORK WITH
The Communications & PR function drives brand presence and customer engagement through integrated storytelling and showroom experiences. By building strong relationships with media, influencers, and fashion insiders, we deliver a seamless brand message.
As part of the team, you'll collaborate with internal and external partners—including other showroom coordinators, influencer specialists and Fashion – and Influencer PR leads—to execute local strategies and ensure a consistent brand experience.
WHO YOU ARE
We are looking for people with...
- A formal education in Communication and/or Marketing (preferred).
- Strong expertise in community and relationship building with fashion insiders (ambassadors, media, VIPs, influencers).
- A solid fashion background with industry knowledge and a passion for trends.
- Experience in editorial fashion or PR, with showroom experience as a plus.
- Proven experience in project coordination and professional network building.
- A deep understanding of synergies between owned, paid, and earned media.
- Communication skills, including fluent written and spoken English
And people who are …
- Ambassadors for the customer-centric shift and a passion for cross-functional collaboration.
- Proactive and innovative, fostering a positive and open environment where ideas, opinions, and opportunities for growth are encouraged.
- Natural relationship-builders who thrive on making meaningful connections and strengthening networks within the fashion and media industry.
- Detail-Oriented & Highly Organized – Managing multiple tasks, schedules, and PR requests seamlessly
JOIN US
This is a full-time position, starting as soon as possible. The role is based in Amsterdam, with the expectation of being in the showroom for all the working days.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than August 13th.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
