(T) SEO Analyst

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivalled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place.

As an SEO analyst you will:

• Work to advance the SEO performance on all EMEA Foot Locker Inc domains.
• Partner with the Media & Lifecycle team, SEO team, Ecommerce team, Development, Copywriters and other teams to drive incremental sales and traffic SEO standards and best practices.
• Join an international team with a global SEO program and grow your knowledge with experienced colleagues.

• Work on the execution of strategic plans and roadmaps relating to topics such as campaign support, site architecture, keyword analysis, and content strategy.
• Collaborate with internal and external partners to manage deliverables, provide reporting/analytics, improve workflows, perform audits, and pursue other opportunities that benefit the channel.
• Perform research on striking distance landing pages/keywords, as well as regular analysis of high performing pages/keywords that drive sales and traffic
• Manage requests from internal teams and provide timely updates.
• Work with internal partners to understand marketing goals and align SEO initiatives to meet those goals.
• Analyse and effectively communicate performance of SEO initiatives to internal stakeholders through verbal/written communication and ongoing reporting deliverables.
• Work with internal/external copywriting resources to develop/manage processes for executing and scaling copy and content initiatives.
• Collaborate on related projects to make sure that SEO best practices for content are met.
• Partner with stores managers and customer experience managers to improve store visibility on search engines.
• Stay up to date with overall SEO industry trends and algorithm changes to ensure best practices are being met and actively seek out and pursue emerging opportunities.
• Analyse/identify SEO opportunities on both SERPs and LLM platforms.
• Work on developing/utilising AI solutions to accelerate overall workflows.

• Bachelor's Degree in Marketing or relevant experience.
• Minimum of 1 year of SEO experience.
• Passion for SEO and digital marketing.
• Demonstrated understanding of content strategy, on page optimization and SEO fundamentals.
• Familiarity with Content Management Systems such as Adobe Experience Manager.
• Creative thinker who can identify and resolve problems.
• Organised with the ability to manage multiple projects simultaneously.
• Ability to communicate and relate SEO concepts to non-SEO audiences of different levels clearly and effectively.
• Self-starter with the ability to independently discover opportunities and create cross-departmental relationships.
• Analytical with comfort using web analytics and keyword research tools such as Adobe Analytics, Looker Studio, Google Search Console, Google Analytics 4.
• Familiarity with OnCrawl, Screaming Frog, SEMrush, Google My Business, and other relevant enterprise SEO tools.
• Working understanding of AI & LLMs are a plus.
• Fluency in both written and spoken English. Fluency in additional languages (Dutch, German, French, Spanish, Italian) are a plus.

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee