Brand Manager Benelux

🐶 A bit about us

At Butternut Box, our mission is to deliver health and happiness to dogs and their humans all over the world. We believe dogs deserve the best, so we make fresh, tasty, and healthy dog food, slowly cooked with high-quality ingredients and delivered in perfect portions.

We started in the UK and launched in the Netherlands in 2022. Our Dutch office is located at the Weteringschans in Amsterdam, right above the Vijzelgracht metro. There, you’ll find a close-knit team of 22 Butternutters and, of course, plenty of wagging tails. 🐾

📣 A bit about the role

We’re looking for a Senior Brand Manager Benelux, or Brand & Creative Lead Benelux, to drive awareness and grow brand love for Butternut Box across the Benelux. You’ll be responsible for delivering high-impact brand campaigns, leading our creative studio, and developing a sustainable brand growth strategy. We’ve increased brand awareness of Butternut Box in the Netherlands from 0 to 35% in 3.5 years and we’re committed to increasing brand awareness even further in both the Netherlands and Belgium.

You’ll report directly to the Country Director Benelux and work closely with the Head of Growth, Head of Sales, and the wider international Brand & Creative teams. You’ll manage two direct reports: a Senior Creative Designer and a Copywriter, and you’ll own an annual brand budget.

This is a hybrid role, with 3 days a week at our Amsterdam office (Tuesday to Thursday) and the flexibility to work from home on Mondays and Fridays. The ideal start date is mid September, but we’re flexible.

🌿 In this role, you will:

• Set the strategic direction and execute brand campaigns that strengthen Butternut Box’s position in the Benelux - think of Out of Home, PR and pop-up campaigns (such as the Butternut Bistro) 
• Lead a high-performing creative team
• Develop and monitor KPIs for full funnel performance, including brand awareness and consideration, NPS, engagement, and campaign effectiveness
• Communicate directly with media owners to shape compelling plans
• Own the social media strategy and content production to deliver brand goals
• Collaborate with international brand, growth, product, sales, and ops teams
• Lead creative development across content, packaging and digital formats
• Own agency relationships and manage freelance creatives
• Maintain brand consistency and quality across all touchpoints
• Be a valued member of the Benelux Leadership team and participate in weekly business reviews and offsites

👋 A bit about you

• Native-level Dutch & fluent in English
• 6+ years of brand management experience (or equivalent skills and drive)
• Deep understanding of brand strategy, customer segmentation and creative storytelling
• Strong project management and stakeholder alignment skills
• Confident budget owner and performance analyst
• Skilled presenter who can build compelling pitch decks
• A team player who thrives in a fast-paced, cross-functional environment
• Someone who loves dogs and understands how to speak to dog-loving audiences
• Willing to travel to London on a quarterly basis
• Available full-time

🙌 What we offer

• Gross annual salary: €70,000 – €80,000 (incl. 8% holiday allowance) and generous equity options
• 25 vacation days + 1 extra day per year of service
• 5 paid 'paws' days for wellbeing or learning
• €500 learning & development budget per year
• Pension: ASR Doenpensioen (3% employer, 3% employee contribution)
• Weekly free team lunches at our Amsterdam office and a stocked fridge full of drinks
• Hybrid working: 2 days WFH (Mon & Fri)
• Remote-First periods in August & December during which you can work from your favourite places in the world (will it be Kaapstad, Barcelona, Berlin or…?)
• Travel reimbursements or NS Business Card
• ClassPass discounted membership with employer contribution
• Lease a Bike scheme
• Generous parental leave
• Paid sabbaticals after 5 years
• Discount on Butternut Box for your dog (or a friend’s!)
• Many fun team activities such as our annual Summer and Christmas party, karaoke sessions and dinners
• Plenty of office dogs and the ability to bring your own dog (if you have one) to the office 🐶

📢 Our interview process
1️⃣ Initial call with our People Lead (30 min)
2️⃣ Take-home task (show us your brand brain 🧠)
3️⃣ Interview round 1: Online technical interview, discussing your task (60 min)
4️⃣ Interview round 2: In-person interview with the team (60 min) + Country Director (30 min)

Cover letter & portfolio are encouraged – but not mandatory. If this sounds like your kind of challenge, we’d love to hear from you.

❗️A few things to note
We’re an equal opportunity employer and committed to building an inclusive team. We welcome applicants from all backgrounds, identities, and experiences. We are not able to offer visa sponsorship for this role.

Join our pack and help make tails wag across the Benelux! 🐾