Global Brand Manager Mentos Gum

WELCOME TO PERFETTI

A great place to work in an environment where there is a lot of room for the people element, focus for your development and to get inspired by others through the international team dynamics. Sounds good? Then welcome to Perfetti! Perfetti van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

ABOUT THE ROLE

Our Group Marketing team is looking for a Brand Manager for our Mentos Gum Global team. The Global Brand Manager works together with the Senior Brand Manager and Marketing Manager on driving incremental growth for the Mentos Gum brand by developing new products and bringing them to the market. In this role you work closely with the local teams and local operating companies to translate Group initiatives to local commercial success. The geographical scope is global.

Your Responsibilities:

• Contribute to the development of the category under management and brand innovation plans.
• Be responsible for international new product development beginning with product brief through to launch and working closely with Group R&D, Group Packaging, Group Finance, Group Regulatory, Design agency. Focus is on profitable and scalable NPD’s that are in line with brand and category strategy.
• Partner with CMI at Group and Local level to recommend consumer research that translates insights to actionable plans for NPD’s and/or consumer engagement.
• Collaborate with local marketing teams to translate global NPD’s, brand positioning and category expertise to local commercial execution.
• Create strong working relationships with cross functional Group level partners to facilitate development and execution of Global brand and category strategic vision.
• Support Product Design development for assigned projects working with internal agency.
• Provide compelling sales stories, in cooperation with Group Sales Trade Marketing, for NPD’s under management so as to drive scale and wide acceptance of NPD’s at the local market level.
• Gather, analyse and share relevant business, market, brand and product information which could lead to new business opportunities.
• Work closely with assigned markets to execute and implement the overall Refreshment strategy.

WHAT ARE WE LOOKING FOR

• 5-7 years of brand and/or category marketing experience
• Excellent command of English; both spoken and written
• Experience within FMCG
• Proven exposure to brand and category management at both Group/Corporate and local operating levels. Strong foundation in brand building fundamentals, including positioning, communication hierarchies, and go-to-market execution.
• Advanced knowledge of new product development, with hands-on experience in consumer research (both qualitative and quantitative methodologies). Skilled in analyzing and interpreting market data—syndicated and custom research—to provide actionable insights to local markets.
• Strong project management skills across functions and geographies. Experienced in leading or contributing to cross-functional project teams. Pragmatic and action-oriented, with the ability to translate business needs into practical solutions.
• Effective and influential communicator with strong consultative skills, both verbal and written. Team player able to navigate a matrix organization, collaborating across operating companies, business units, and Group functions.
• Entrepreneurial, business-driven, and culturally sensitive within a diverse, global organization. Flexible, open to frequent travel, and adaptable to changing circumstances
• Strong overall business acumen with ability to understand product P&L and levers that influence profitability from the manufacturing and commercialization processes.

WHAT DO WE OFFER

• A full-time role (40 hours per week) in an international and dynamic environment
• A competitive salary complemented by a performance-based bonus scheme
• 30 days of annual leave
• Hybrid working model: at least three days in the office, with the flexibility to work remotely for the remainder of the week, plus travel expense reimbursement
• A pension plan through the Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie
• A comprehensive wellbeing and benefits program, including health and life insurance, gym membership discounts, health initiatives, and more
• Regular office engagement events to foster team spirit and connection

Interested? Send us your resume and or motivation letter.

For more information we kindly invite you to visit our global website. Perfetti Van Melle | Careers 

Additional Note

Acquisition in response to this vacancy is not appreciated.