Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Lead (12-month FTC with view to extend)
Location: Amsterdam, Netherlands
About the Role:
We're seeking an innovative Influencer Lead to join our cutting-edge in-house agency team in Amsterdam. This strategic role will help shape influencer marketing strategies for leading global ice cream brands, working within a "social-first" framework and leveraging advanced AI and generative technologies. As part of a newly established integrated agency team at the forefront of marketing innovation, you'll collaborate with brand teams to develop compelling influencer strategies that blend human creativity with AI-powered insights and capabilities.
Key Responsibilities:
Leadership & Regional Management:
- Lead and co-ordinate all Regional Influencer Work across Europe
- Act as primary liaison between Client teams and BrandTech Group, championing innovative approaches to influencer marketing
- Direct and deploy influencer manager work across global and local EU markets
- Provide line management to market influencer managers
- See influencer campaigns from conception through to execution and ensure delivery excellence across all markets
Strategy & Development:
- Lead the development of comprehensive global influencer marketing strategies that drive meaningful impact for brands
- Partner with brand teams to understand business goals and translate them into effective influencer marketing approaches
- Highly creative, with firm understanding of the influencer landscape, brand collaborations and how to find a creative sweet spot that feels authentic and engages brand and influencer fans.
- Create detailed briefs for our influencer agency partners, including closer partnership with Collectively – our world-class BrandTech Influence partner.
- Oversee strategy implementation and campaign performance using advanced analytics and AI-driven measurement tools
- Creating strategic influencer toolkits for regional markets to localise - think beautifully crafted decks which truly sell an idea.
- Host monthly meetings with local markets to provide updates and give strategic as well as executional guidance.
Innovation & Technology:
- Champion the integration of AI and generative technologies in influencer marketing strategies
- Explore and implement new ways to leverage AI for content optimization, audience targeting, and campaign performance
Collaboration & Integration:
- Collaborate with the social media lead, social strategist, and creative teams to ensure integrated campaign execution
- Represent the influencer capability bringing expertise and diplomacy to the inter-agency team, working with media, creative, digital and other stakeholders.
- Monitor industry trends and best practices in both influencer marketing and social media
- Coordinate cross-market initiatives and ensure consistency in approach
Required Experience & Skills:
- 6-8 years of experience in influencer marketing, with demonstrated success in strategy and creative influencer campaign development, particularly on TikTok and Instagram
- Strong track record of working with major consumer brands and within an inter-agency environment.
- Solid understanding of paid social and media’s role in the amplification component of influencer marketing
- Proven team leadership and people management experience
- Experience managing multi-market campaigns in Europe
- Deep understanding of the influencer landscape and social media platforms
- Excellence in stakeholder management and communication
- Data-driven approach to strategy development and optimization
- Fluent in English
You'll Be Great in This Role If You Have:
- Experience working with AI and generative technologies in marketing
- Passion for marketing innovation and new technologies
- Background in FMCG/CPG brand marketing and an interest in and understanding for the foodie, lifestyle and fashion space
- On the pulse of what is new in influencer brand partnerships across but not limited to Instagram and TikTok
- Understanding of content creation and production processes
- Strong presentation and communication skills
- Ability to bridge the gap between traditional marketing and emerging technologies
What We Offer:
- Opportunity to work with world-class brands at intersection of creativity and AI
- Modern, centrally located office in Amsterdam
- Hybrid home/office working model
- Dynamic, international work environment
- Competitive compensation package
- Professional development opportunities in emerging technologies
- Being part of an innovative, growing team leading the future of digital marketing
Req ID 14257
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.