Paid Social Specialist

Job Description

Are you obsessed with creating ads that stop the scroll and convert? Do you love turning creative ideas into high-performing campaigns on TikTok, Instagram, and beyond? Are you always spotting trends and testing new formats to stay ahead of the algorithm? Then this role is for you.

Join our Digital Marketing team and take ownership of full-funnel paid social campaigns across more than 17 countries. Using your experience, you’ll plan, execute, and optimize campaigns across Meta, TikTok, Snapchat, and Pinterest—ensuring that every ad aligns with our brand goals while delivering measurable results.

You’ll work closely with teams across Digital, Marketing, local offices, and our in-house Creative Agency. You’ll translate brand and commercial objectives into effective campaign strategies that drive growth and engagement.

As part of Rituals’ internal media agency, you’ll team up with other paid channel specialists while collaborating daily with our Sr. Paid Social Specialist. Together, you’ll push the boundaries of what’s possible in Paid Social.

Key result areas

• Develop and manage campaign strategies for both global and local initiatives across Meta, TikTok, Snapchat, and Pinterest.
• Take ownership of always-on performance campaigns in selected markets to drive online sales.
• Analyze campaign performance and translate data into clear insights and actionable optimizations.
• Collaborate with internal teams and external stakeholders to align on objectives, timelines, and creative needs.
• Support the continuous testing and implementation of new ad formats, tools, and platform innovations.
• Stay ahead of social trends, platform updates, and Paid Social best practices to keep our approach fresh and effective.

Qualifications

High on energy, low on ego – and with a good sense of humor.

You bring:

• 2–3 years of hands-on experience in Paid Social, ideally in an international environment.
• Proven expertise running campaigns across Meta, TikTok, Snapchat, and Pinterest (experience with Smartly is a plus).
• A strong understanding of both branding and performance campaigns, and how to balance them effectively.
• Confidence working with data and insights, turning analytics into clear recommendations.
• Excellent verbal and written communication skills in English.

On top of this:

• You have a structured, analytical mindset.
• You’re curious, self-motivated, and eager to learn.
• You take ownership and enjoy working independently.
• You bring positive, proactive energy to everything you do.

Why you’ll love this role

• You’ll work in a fast-growing, international business where digital media drives impact.
• You’ll be part of a collaborative Paid Media team that values curiosity and creativity.
• You’ll have the freedom to innovate and experiment with new platforms and ad formats.
• You’ll help shape the media presence of one of Europe’s most beloved well-being brands.

Grow with us!

Ready to bring your Paid Social expertise to Rituals? Here’s what to expect next:

1. Apply via our career site
2. Our recruiter will contact you within 10 working days
3. Introductory meeting with a team member and the hiring manager
4. Online assessment
5. Second interview
6. If it’s a match, you’ll receive a proposal with the terms of employment

Acquisition is not appreciated. Please note that applications via email cannot be considered.

While flexible working is available, this role requires a strong on-site presence to engage with stakeholders and build connections effectively. This role is based in Amsterdam at our Central Head Office. You’ll primarily work onsite.