Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
The Director of Creative Design & Showroom Development plays a critical leadership role in translating global creative direction into compelling regional expressions across all physical and experiential retail environments. This role leads the adaptation, enhancement, and expansion of global window concepts, in-store campaigns, and showroom installations tailored to local markets and commercial opportunities.
This individual manages the development and delivery of high-quality creative executions that align with the Tommy Hilfiger brand aesthetic and 360° marketing strategy. The role oversees a multidisciplinary team responsible for creative development, seasonal animation proposals, propping, vendor management, and consumer-facing communications—ensuring flawless execution across all channels: Retail, Concession, Wholesale, Showrooms, and Outlet.
The goal of this role is to enhance the brand experience and consumer journey. To improve conversion and to enhance the traffic to our stores and the vision of the brand.
Key Responsibilities:
Creative Concept Adaptation & Development
Localize and enhance global window designs and campaign concepts to reflect regional relevance and cultural moments (e.g., Ramadan, Eid, Pitti), as well as seasonal opportunities—always with a mindset tied to ROI.
Design and propose additional pop-ups and seasonal animations to respond to emerging opportunities.
Ensure all creative work reflects the Tommy Hilfiger aesthetic and core brand values.
Value-engineer and procure with external partners for best-practice execution and cost efficiency.
Showroom Design & Execution
Lead the conceptualization and execution of showrooms across the region in collaboration with market and global teams.
Create innovative, product-focused planograms aligned with the seasonal product strategy, conceptual flow, and brand storytelling.
Oversee the budgeting and project management of showroom builds.
Ensure showroom experiences are inspiring, immersive, and aligned with sell-in goals.
Cross-Functional Alignment & Campaign Integration
Partner with Marketing to ensure timing, messaging, and creative assets are synchronized with EMEA business priorities.
Collaborate with Visual Merchandising and Assortment teams to ensure in-store execution aligns with campaign strategy and lightbox placement.
Represent regional needs to global teams to influence asset delivery timelines and content creation.
Consumer Communications & In-Store Media
Oversee campaign imagery selection, lightbox placement, digital content, and consumer signage.
Ensure premium print production and the timely rollout of all consumer-facing visuals.
Align messaging and visuals with commercial goals and retail formats.
Budget Management & Vendor Oversight
Manage the full creative design and production budget, including forecasting, phasing, and reconciliation.
Source and negotiate with external vendors and partners to deliver high-quality outputs within budget.
Maintain strong relationships with production studios and suppliers to ensure consistent delivery.
Team Leadership & Talent Development
Lead, mentor, and develop a high-performing creative and production team.
Foster a culture of innovation, collaboration, and excellence.
Identify and nurture future leaders; build succession plans within the team.
The Ideal Candidate
10+ years of experience in visual merchandising, creative design, experiential marketing, or branded environments, with strong leadership credentials.
Proven experience in window design, showroom development, and cross-channel campaign execution.
Strong financial acumen with the ability to manage complex budgets and vendor contracts.
Deep understanding of brand storytelling, retail trends, and cultural nuances in local markets.
Skilled in cross-functional collaboration with marketing, merchandising, and retail teams.
Strong design sensibility, strategic mindset, and ability to lead both conceptually and operationally.
Problem-solver with the ability to pivot quickly in response to changing needs.
Excellent communication, presentation, and stakeholder management skills.
Success Metrics:
On-time and on-budget execution of seasonal creative programs
Increased engagement and commercial impact of regional campaigns (e.g., improved traffic and conversion)
High stakeholder satisfaction and cross-functional alignment
Quality and innovation in showroom and in-store experiences; improved wholesale sell-in performance
Improve store traffic
Increase store conversion.
Team performance, development, and succession readiness
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
