About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
Job description
We are looking for a strategic and creative Global Digital Marketing Associate Manager to lead WASA’s global social media presence and drive digital brand engagement. In this role, you’ll manage global campaigns, oversee regional activations, and ensure consistency across digital platforms in line with the brand’s global strategy. You'll collaborate cross-functionally with marketing teams and external agencies to deliver compelling content and impactful 360° campaigns. If you're passionate about digital marketing, data-driven strategy, and global brand-building this is your opportunity to make a difference.
Job Purpose
As the Global Digital Marketing Associate Manager you will be responsible for managing global social media channels, driving engagement, and ensuring a consistent brand image across digital platforms. You will oversee regional digital activations, collaborate with internal teams and external partners, and ensure all digital efforts align with the overall brand strategy.
Key Accountabilities:
- Assist in defining the WASA brand vision, mission, and overall strategy, including product positioning and messaging.
- Manage WASA’s global social media channels, including content creation, publishing, and engagement for global campaigns and initiatives.
- Develop new ways to engage the digital community, respond to social media posts, and foster brand-related discussions.
- Oversee local social media channels, ensuring activations align with the global brand strategy while allowing for regional customization.
- Monitor and analyze the performance and KPIs of digital activations, providing insights and recommendations for optimization.
- Provide guidelines for local market content adaptation to ensure a coherent brand image across all digital touchpoints.
- Work closely with global marketing teams (Media, Procurement, Shopper Marketing, Digital) to maintain alignment and efficiency in marketing efforts.
- Support the creation and execution of 360-degree marketing campaigns, working with communication and advertising agencies across multiple channels (TV, digital, social media, etc.).
- Stay up to date with social media trends, monitor online discussions, and analyze market developments to inform digital strategy.
- Support the development and enforcement of brand guidelines, ensuring consistency across all marketing materials and platforms.
Desired Skills and Background:
- 4 + years of experience in digital marketing, social media management, or brand management.
- Strong understanding of social media platforms, trends, and engagement strategies.
- Ability to analyze performance data and translate insights into actionable strategies.
- Experience working with influencers, media planning, and digital activations.
- Strong project management skills and ability to collaborate across teams and regions.
- Excellent communication skills and a strategic mindset.
We Offer:
A central location in the heart of Amsterdam with excellent access to public transportation
Hybrid working modelOpportunity to grow professionally through international projects
A dynamic, inclusive team culture with flat hierarchies and a collaborative spirit
We offer hybrid working as a mix of remotely and from the office
Regular team lunches
International careers
Additional Information
Expected starting date: September 2025
Full time, Permanent Local Contract
At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.
