PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES:
STRATEGY & PERFORMANCE MANAGEMENT:
Define and execute the third-party gift card, focusing on growth opportunities, promotional activations, and account development. Own key KPIs including liability, redemption, breakage, upsell, and margin.ACCOUNT OWNERSHIP:
Manage all third-party accounts distributing adidas gift cards across both digital and physical channels. This includes overseeing relationships with integrators that support a variety of platforms, as well as mall operators and end retailers. Ensure consistent brand representation and maintain strong collaboration across all partner touchpoints.CONTRACT OVERSIGHT:
Lead commercial negotiations and manage contracts. Act as the main point of contact for internal and external stakeholders, resolving operational issues and driving joint initiatives.FORECASTING & REPORTING:
Own weekly performance reporting and monthly forecasting for third-party gift card accounts. Identify areas of over- or under-performance, incorporating the impact of marketing activities, partner behavior, and industry trends. Provide data-driven insights and analysis to inform strategic decisions and optimize partner performance.BRANDING
: Ensure all partner activities uphold adidas brand and execution guidelines, maintaining consistency and premium positioning across channels.OPERATIONAL COORDINATION
: Manage the three-way relationship between adidas, the issuing platforms (e.g., SVS), and third-party partners. Ensure smooth coordination across key operational topics such as data sharing, inventory management, technical alignment, and day-to-day issue resolution.RISK MANAGEMENT:
Support risk mitigation efforts by coordinating with external partners to gather and assess relevant data and insights.CROSS-FUNCTIONAL LEADERSHIP:
Lead and contribute to cross-functional projects to unlock business growth. Collaborate closely with Legal, Finance, Operations, and Commercial teams, advocating internally to secure alignment and resources.
KEY RELATIONSHIPS:
- Gift Card Team
- Third party partners
- Gift card issuer & cards platform/s
- Digital Sales: Operations, Analytics, Partner Evolution
- Brand Activation and Memberships
- EU Finance, EU Legal, EU Tax
- GBS Credit, GBS Operations, GBS Procurement
- Customer Service
KNOWLEDGE, SKILLS AND ABILITIES
:- Knowledge of the Gift Card and/or Rewards industry.
- Proven ability to manage multiple partner accounts, including contract negotiation and performance oversight.
- Strong analytical skills with the ability to interpret data, provide insights, and set accurate forecasts.
- Effective cross-functional collaboration skills, with the ability to influence, align, and gain buy-in from internal and external stakeholders.
- Strong verbal and written communication skills.
- High proficiency in MS Office.
- Strong project management, execution, and prioritization skills; able to manage multiple tasks in a fast-paced environment.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Minimum 3-5 years’ experience within account management, negotiation and/or commercial focused functions. Experience in fashion or sporting goods industries is a plus.
- Experience working within the EU gift cards industry.
- Proficient in written & spoken English. Understanding of any additional written & spoken European language is a plus, particularly German.
- HBO/university degree in Business, Marketing or a related field.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
