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About the role:
Within the Full Price Buying & Merchandising team, our mission is to ensure that the Global Full Price product strategy is adapted to meet the specific needs of the region, maximizing DTC performance & wholesale growth, and ensuring operational readiness across the Full Price buying teams. This position serves as the backbone of the Full Price team, collaborating closely with Hubs and wider CK teams to drive overall commercial performance. With an integral position in the team, the role makes a significant contribution to the department’s operational efficiency, strategic growth, and overall success.
As Manager Wholesale Strategic Marketplace - South West, you will be crucial to the Full Price Buying & Merchandising team, driving a strategic approach to managing wholesale accounts, promoting best practice, and supporting Hub sales teams in executing product strategies and assortment. This role is vital for achieving the Full Price Buying & Merchandising objectives, and your work will be key to the commercial success of the wholesale channels.
What you'll do:
Wholesale marketplace strategy: Execute the regional wholesale marketplace strategy, aligning the global GTM plans with regional and Hub-specific strategies to maximize growth and profitability in the marketplace and key accounts- Growth plans: Input into and execute growth plans for key accounts in the Hub through identified growth levers, driving volume and brand perception in the marketplace
- Hub collaboration: Act as the primary point of contact between regional strategy and the wholesale hub team, ensuring strong GTM execution; collaborate on strategic meetings, trade reviews, collection reviews, and sales appointments
- Market visits: Conduct market visits, attend strategic account and key account meetings, and support seasonal sell-in events to facilitate marketplace growth and build brand presence.
- Data analysis and insight: Proactively utilize data analytics and market research to monitor the competitive landscape, identifying new opportunities and trends to drive business growth.
- Business growth: Track seasonal business growth within the Hub and manage direct business (ATS, NOS), ensuring alignment with sales forecasts and LY performance to feed into regional reports.
- Strategic sales feedback: Provide strategic sales feedback to product teams, ensuring the right assortment for the Hub's customer base. Lead product initiatives for successful GTM rollouts in the marketplace.
- Channel distribution strategy: Translate regional channel distribution strategies into Hub-specific strategies, collaborating with Hub counterparts to implement these for Franchise, Department Stores, and Pure Players. Manage segmentation and marketplace strategy across all WHS channels.
- Wholesale partnership: Guide Hub counterparts in optimizing the shopping experience across all channels, working with WHS partners to create compelling assortments and ensure brand perception is enhanced to drive both sales and customer satisfaction.
- Team collaboration: Collaborate closely with cross-functional teams, including Hub sales and account management teams, customers, planning and buying teams, Visual Merchandising (VM), and marketing, to ensure alignment of marketplace execution and product assortment strategies.
- Continuous improvement: Implement and exploit new systems and processes to continually increase merchandising team efficiency.
Measures of Success
- Revenue & growth: increasing marketplace revenue contribution, high number of active sellers, high levels of product assortment growth
- Profitability: high marketplace profit margin and ROI on initiatives
- Seller & partner performance: high levels of seller retention, satisfaction, and low partner onboarding time
What you'll bring:
7-10 years’ experience in sales strategy, with a focus on GTM and wholesale account management, for a global fashion retailer- Strong knowledge of the Hub's wholesale environment (including Franchises, Department Stores, and Pure Players) and distribution networks, as well as the key players and retail partners within the region.
- Strong understanding of regional and Hub-specific market trends and consumer behavior.
- Proven ability to develop and implement channel-specific product segmentation strategies
- Able to work in a fast-paced, matrix-based, challenging environment.
- Strong analytical, planning, and organization skills with the ability to generate meaningful data insights to make commercial decisions.
- Communication skills: advanced ability to convey information both written and orally to executive internal stakeholders and external stakeholders, including negotiation.
- Strong business and commercial acumen
- Proven ability to work well with others as part of a high-performing team, supporting and inspiring team members.
- Fluency in the local language, both written and verbal
- Ability to travel abroad
- Education: a Bachelor's degree in Business, Fashion Merchandising, or a related field is preferred, or equivalent professional experience
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
