Main responsibilities:
Monitor and react to changes in site search and taxonomy performance across platforms based on web analytics. Focus on key metrics such as number of zero results searches, product views from search/taxonomy, and conversion through search funnel to drive improvement actions
Perform competitive analysis to identify best practices and improvement opportunities
Evaluate search and taxonomy for usability improvements
Score search results based on relevance, array of brands, customer rating, etc.
Drive process and business optimization regarding search/taxonomy based on the capabilities of available tools
Configure and test searches by way of technical/administration interfaces
Manage search redirect efforts, synonym entries and zero search results and top search exit pages
Work to continuously improve day-to-day functionality of the customers; online search experience
Keep abreast on up-to-date user experience (UX) search trends and best practices across all industries
Provide insights at request or at own initiative and advice and challenge management and colleagues based on information regarding own specialism (e.g. the most suitable products for online with the trading teams) using developments and trends of Online Marketing en Online Marketing best practices
Ensure all periodical and ad-hoc reporting on e-Commerce development, own insight delivery activities and realisation, and elaborate to managers on interpretation.
Required knowledge / skills:
Higher vocational level of thinking and 2-4 years of relevant experience or Academic level of thinking and 0-2 years of relevant experience
Ability to translate web metrics, financial and analytical data into functional recommendations
Strong technical ability or understanding of Algolia, Solr or related onsite search engines
Experience with web analytics (Google Analytics)
Solid ability to prioritise multiple concurrent projects
Ability to work autonomously, take ownership and possess strong attention to detail
Customer focus; dedicated to meet the expectations and requirements of internal and external customers
Drive for result; can be counted on to exceed goals successfully
Focus on detail
Fluent knowledge of German, spoken and written. Other language skills (English, Dutch or French) would be a distinct advantage
What do we offer:
As we care about people, we will reward you with an excellent benefit package:
A good work-life balance with 36 days of leave per year (fulltime based)
Flexible working hours (start between 07:00 and 09:00 AM)
Hybrid working policy min. 60% offic / max. 40% work from home
Travel allowance EUR 0,23 net per kilometer
A pension scheme with a small 3% employee contribution. Viking pays for the rest
Unlimited digital learning opportunities via the GoodHabitz learning platform
Collective health insurance and discounts on private insurance
Accident and travel/commuting insurance in place
Several initiatives to stimulate your well-being like contributions to sports memberships
Discounts opportunities on our product assortment
Easy access to highways, bus stop in front of the building, free parking, and onsite restaurant
Want to know more about Viking in the Netherlands?
Visit our career website: http://vikingdirect.eu
