TikTok Shop is redefining how people discover and purchase products by combining content, community, and commerce. Fulfilled by TikTok (FBT) is our integrated logistics solution that enables merchants to store, pack, and ship products from TikTok-operated fulfillment centers—delivering fast, reliable service that improves user satisfaction and drives sales.
As we expand across new EU markets and the UK, FBT plays a critical role in enabling both local UK & European merchants and cross-border sellers from China to scale their business and succeed within the TikTok Shop ecosystem.
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Role Overview
We are seeking a commercially minded and execution-oriented Senior FBT Solutions Manager – Growth to lead the expansion and commercialization of FBT in the UK and key EU markets. This role is responsible for building scalable go-to-market strategies, onboarding and enabling high-potential sellers, and ensuring operational excellence across fulfillment services.
You will work closely with regional and global teams to help both EU/UK local merchants and China-based cross-border sellers grow their businesses by adopting FBT—improving logistics performance, enhancing buyer experience, and increasing sales.
Responsibilities
Seller Growth & Market Expansion
- Drive FBT adoption across new EU markets (e.g. Germany, France, Spain, Italy) and the UK across local and China-based cross-border sellers
- Build and execute seller acquisition strategies tailored to local EU/UK merchants and cross-border merchants from China.
- Partner with Global Selling teams to support outbound sellers entering European markets via FBT.
- Develop scalable onboarding programs to accelerate seller activation and performance including outreach
User Experience & Merchant Research
- Prioritize merchant UX and reduce onboarding friction through continuous feedback and design iteration.
- Conduct and apply user research and merchant interviews to improve FBT operational flows.
- Advocate for intuitive, market-relevant fulfillment experiences for sellers and end customers.
Regulatory Compliance & Fulfillment Standards
- Ensure full compliance with EU and UK logistics regulations
- Collaborate with Legal, Tax, Compliance, and Ops teams to localize services to each market’s requirements.
Merchant Success & Optimization
- Serve as a strategic consultant for key EU/UK and China-based merchants scaling through FBT.
- Identify merchant needs by segment (local vs. cross-border) and tailor solutions accordingly.
- Track seller performance metrics (activation, retention) across regions and seller types.
- Identify friction points, propose scalable fixes, and contribute to product improvement roadmaps.
Cross-Functional Collaboration
- Work closely with Product, Tech, Operations, Logistics, Legal, and Global Selling teams to deliver unified fulfillment programs.
- Represent EU/UK market needs in global fulfillment strategy and product development.
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