At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Cardiovascular Diagnostics & Services (CDS) is a dynamic, growing business unit. Our ambition is to lead in connecting patients, caregivers and clinicians from diagnosis to treatment with real-time information and value-added services to improve quality of life for patients at lower costs. We offer products and services that help customers to identify heart arrhythmias using an insertable cardiac monitor (ICM).Your role is to influence the marketing and sales teams while directly managing the field market development team, with a focus on expanding ICM services in hospitals, launching new technologies, and establishing patient pathways for key indications across cardiology, neurology, emergency rooms, geriatrics, and other critical departments. Additionally, you will oversee Medtronic's Insertable Cardiac Monitor (ICM) portfolio, including Reveal LINQ, LINQ II Ecosystem, within the Nordics & Benelux region.
Key responsibilities include developing and implementing marketing strategies to expand the ICM market, while increasing awareness among both new and existing stakeholders through a variety of online and offline channels. Leading the market development Nordic & Benelux organization and collaborate and influence the CRM sales teams is critical to ensuring an exceptional customer experience and driving growth in the ICM market for the management of Stroke, Syncope, and Atrial Fibrillation (AF) in the region. Reporting to the Nordic & Benelux CRM Regional Director, you will be accountable for delivering the CDS results within the Nordic & Benelux region.
Responsibilities may include the following and other duties may be assigned:
- Act as the main point of contact for CDS Nordic & Benelux, collaborating with the iOU leader, Sales Managers in the region, and the SHQ team to ensure focus, lead and manage the market development countries team to drive ICM market growth.. Work closely with the Marketing Specialist in Nordic & Belenlux as well as the marketing team in SHQ to support all marketing initiatives. Additionally, work closely with the country CRM team to generate sales, protect market share, and ensure strong collaboration, engagement, and execution
- Define and execute the market development and commercial strategy for growth for CDS Nordic & Benelux, including indication prioritization, referral pathways activation, guidelines and innovation adoption, and go-to-market initiatives. Additionally, deliver results by achieving established targets and driving strong growth in synergy with the sales CRM broader organization
- Lead the field market development representatives to drive growing demand for ICMs by developing and implementing business strategies for existing and potential accounts. Manage the day-to-day activities of the CDS field team while coaching and developing team members to build a high-performance team and support them in achieving their targets. Partner with Patient Care Systems to optimize Remote Care solutions
- Develop and maintain strong relationships with key accounts, KOLs, and relevant functions to effectively address market and clinical needs, drive market development, and improve market access. Additionally, create and execute a regional key opinion leader strategy to enhance advocacy and increase the adoption of ICMs in specific disease areas
- Prepare a long-term market access strategy for new innovations and key indications in close collaboration with the reimbursement team. Define and execute an effective plan to accelerate innovation adoption, as well as improve ICM and remote monitoring adoption in the Nordic & Benelux market. Identify growth opportunities, develop actionable strategies, and expand the market to drive success for the team
- Engage national societies and patient groups to promote the use of ICM in syncope, cryptogenic stroke, and atrial fibrillation, while gathering competitive intelligence from field teams and regularly sharing insights with the European team.
Required Knowledge and Experience:
- Master degree
- A minimum of 5 years in sales or sales management, ideally in MedTech or Pharma
- A minimum of 5 years of proven experience in market development and business development, with a strong understanding of market access and reimbursement processes
- A minimum of 3 years of people management experience
- Fluency in English, as well as in one or two languages spoken in the region
- Experience in selling innovations, developing new markets, and working in international companies, with a proven track record of international working experience.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
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