PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Drive digital activation planning for assigned categories across adidas.com and apps in Europe. Align seasonal calendars with input from global and local teams. Optimize the consumer journey to boost eCom sales, brand impact, and consumer engagement.
- Premium – Build desire for the brand and product.
- Connected – Ensure seamless touchpoints across the digital ecosystem.
- Personalized – Serve relevant, timely messages to each audience.
KEY RESPONSIBILITIES
- Plan and Align Seasonal Digital Activations: Translate global seasonal plans into localized digital activation strategies for assigned categories, maintaining and adapting calendars in coordination with Brand, eCom, and Newsroom teams.
- Drive Consumer Journey Excellence: Ensure cohesive, premium consumer experiences across adidas digital platforms by implementing campaign standards and optimizing journeys based on insights, KPIs, and stakeholder feedback.
- Collaborate Across Functions: Partner with cross-functional teams (e.g., eCom merchandising, product planning, media activation, content creation, membership) to ensure digital activations meet business goals and respond to market needs.
- Lead Campaign Implementation: Brief content teams, oversee execution of digital stories across .com and apps, and ensure alignment with media and social strategies, including support for Key Cities and in-season adjustments.
- Foster Optimization and Learning: Share campaign performance insights with global teams, support test-and-learn initiatives, and mentor junior team members while contributing to special projects and reactive marketing efforts.
KEY RELATIONSHIPS
- Global and Europe Marketing (Business Units)
- Brand Activation (Media Activation, Digital Content, Consumer Engagement)
- eCom (UX, Merchandising, Supply Chain, Planning, Analytics)
- Global Digital (Planning, Activation, Calendar)
- Newsrooms
KNOWLEDGE, SKILLS AND ABILITIES
- Understanding of go-to-market strategies
- Strong project and stakeholder management
- Understanding of digital KPIs and eCom business drivers
- Experience with email, display, and paid social tactics
- Familiarity with enterprise platforms and digital IT capabilities
- Clear communicator; confident in presentations (remote and in-person)
- Strategic thinker with ability to manage complexity and ambiguity
- Understanding of content delivery processes and consumer behavior
- Fluent in English
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- College or university degree preferably in a Marketing discipline
- 2 years + broad marketing/digital experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
