PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
- Defines and Leads Marketing approach and Category Priorities for the relevant FLE Account Group set out in the Customer Account Marketing plan.
- Creates and leads the delivery of the Customer Brand Activation plan consistent with the Brand calendar – on Budget and on time.
- Drives alignment in approach and execution within FKLE Account Group (BAM, Sales and Merchandising).
- Key Marketing point of Contact for Europe BU’s Comms on all Customer Specific Brand Activation.
- Provide a clear vision of success with the South Brand leadership team and an execution road map with relevant objectives and KPIs.
KEY RESPONSIBILITIES:
- Responsible for Creating and Leading the Customer Account Marketing Plan setting out the marketing and category priorities for the relevant Customer that deliver both business and Brand KPIs working closely with AKA Sales Teams.
- Responsible for Creating and executing the Customer Brand Activation Plan, liaising with the Customer’s Marketing team to deliver the plan on Budget and in alignment with the adidas Brand Calendar.
- Attend (and when relevant help organise with Sales) Senior Level Account meetings, when a Brand Activation or Account Strategy point of view is required.
- Act as an escalation point of contact for EU BU teams on all Brand and Account Strategy topics relating to the relevant to customer
- Propose and then manage the SWB budgets for the relevant AKA Customer consistent with Account Marketing plans and Seasonal Brand priorities.
- Responsible for ensuring Content Creation approach of BAM team is inline with Europe Digital Content Team and and Europe BU Brand Team’s guidelines.
- Collaborate with EU Consumer Experience/Branded Space team to ensure adidas Branded space hits adidas KPIs – SOS, Sightlines, Creative execution.
- Drive team to coordinate and collaborate with Cluster/Zone Brand teams to ensure Customer Activation Plans are complimentary with the seasonal Cluster/Zone Brand Activation plans.
- Responsible for continually reviewing the Account Marketing Activation plan for improved future performance and initiatives.
- Actively creates connections across Europe Omnichannel team to promote coordination in planning and execution.
PERSONNEL:
- To staff most suitable persons in direct report positions
- To set personal objectives, targets, guidelines and assess all reports
- To develop the functional and social skills of direct reports on and off the job
- To manage all reports as an integrated team by setting team objectives, targets and guidelines
- To ensure smooth cooperation of all direct reports as one team, internally and externally
KEY RELATIONSHIPS:
- Customer – Marketing, Retail and Multichannel Teams – up to and including VP level.
- Europe BUs
- Sale Senior Director –
- Europe Finance
- Europe MOPs
- Cluster Brand VPs/Zone Brand leads
KNOWLEDGE, SKILLS AND ABILITIES
:- Understand the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies.
- Working knowledge of WHS Retail activation and Digital activation in a Key Account environment.
- High professional maturity
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Intermediate to advanced skills in MS Office
- Fluent in English
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- 5 Years + experience working with European Key Accounts
- Degree in business administration with focus on Sales/ Marketing
- Business: minimum of 12 years
- Functional: minimum of 3 Years working with AKAs
- Leadership: minimum of 5 years in management
- Cross-functional experience, ideally with marketing/sales/finance/operations
- Industry: sporting goods/ retail/ consumer goods
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Director Brand Activation Foot Locker Europe
BRAND:
LOCATION:
Amsterdam
TEAM:
Brand Management & Communications
STATE:
NH
COUNTRY/REGION:
NL
CONTRACT TYPE:
Full time
NUMBER:
531634
DATE:
Jul 21, 2025
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