YOU GOT THIS AND WE ARE EXCITED TO BE PART OF YOUR JOURNEY.
MAIN RESPONSIBILITIES:
REPORTS AND DASHBOARDS:
- Build and maintain self-service data tools in Power BI to track the performance of our digital marketing channels
- Manage roadmaps and backlogs for development and enhancements
- Build tools to best practices
INSIGHTS:
- Dive deep into the adidas paid media ecosystem in order to gather insights on media performance to help fuel marketing and sales strategies
- Interpret test results (mainly A/B Test & Causal Geo Test) within different marketing channels to drive continuous optimization
- Combine marketing channel insights from different perspectives to give a 360 view on a channel performance
FOUNDATIONS & AUTOMATION:
- Support in the automation of complex analytical data processes such as channel forecasting
- Ensure data quality and resolution of defects
ADVANCED ANALYTICS AND INNOVATION:
- Use advanced statistical techniques to uncover trends not visible through descriptive insights
- Pioneer usage of advanced analytics to support every-day decision-making
KEY RELATIONSHIPS:
- Europe eCom Media Activation
- Europe Media Agency
- Europe eCom Digital Activation
- Global Data Engineering
KNOWLEDGE, SKILLS AND ABILITIES
:TECHNICAL-SKILLS:
- Experience working with web and marketing analytics tools like Adobe Analytics/ Google Analytics/ Appsflyer/ Amplitude
- Confident working with multiple large data sets
- Experience working with statistics and usage of tools like R or Python is a plus
BUSINESS AND COMMUNICATION-SKILLS:
- Strong communication skills: ability to articulate complex concepts clearly
- Comfortable presenting to business stakeholders
- Good Presentation and storytelling skills
- Fluent in English
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in a Business or Numerical discipline
- 2+ years of experience in Analytics role
- Understanding of digital marketing in an ecommerce environment
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
