Marketing Technology Consultant

Company Description

Blend is an award-winning pure play data and AI consultancy who help people do data right through project delivery across strategy and consulting, data science and BI, data engineering and customer experience. As a trusted Data & AI partner we co-create value with clients across a wide variety of industries. Our company has made the Inc. 5000 list of Fastest Growing Companies and currently have offices in Edinburgh, the Netherlands, the US, Uruguay and India.  

By combining our teams’ expert technical knowledge with a practical approach to value creation, we deliver outcomes that make a real change for our clients. From using computer vision to remotely monitor crops to implementing a BI dashboard to help swimmers win more medals – nothing we do is designed to be left on the shelf. 

Our people are our most important assets and we love to invest in them. We have been recognised as a ‘Great Place To Work’ including recognition in Best Workplaces for Women and Best Workplaces in Consulting and Professional Services.  

Job Description

As we continue to grow and modernise our operations, we are seeking a driven Marketing Technology Consultant to join our team and lead the implementation and optimization of cutting-edge marketing automation and CRM solutions.

As a Marketing Technology Consultant, you will be responsible for the configuration, deployment, and optimization of marketing automation platforms and CRM integrations. You’ll work closely with internal stakeholders and clients to design and implement scalable solutions that align marketing strategies with technical capabilities.

You will support the setup of platforms such as Oracle Eloqua, Salesforce Marketing Cloud, Marketo, or similar tools. Experience in CRM systems (Salesforce, Dynamics, HubSpot, etc.) and broader Customer Experience (CX) technologies is highly valued.

AI is rapidly reshaping the world of data-driven marketing. From predictive analytics and journey orchestration to generative AI content and smart segmentation, AI is no longer a nice-to-have—it's embedded in modern marketing automation platforms and core to how marketing operations run. We’re looking for someone who not only understands this shift but is excited to apply AI-driven capabilities to elevate customer experiences.

Key Responsibilities

• Lead the configuration, testing, and deployment of marketing automation systems for client and internal projects.
• Design and implement marketing workflows, lead scoring models, nurturing programs, and campaign processes.
• Integrate marketing automation platforms with CRM systems and other external tools (e.g., via REST APIs, SFTP, webhooks).
• Support data modeling and data integration efforts to ensure clean, structured, and actionable marketing data.
• Collaborate with business and technical teams to translate marketing goals into technical solutions.
• Analyze marketing performance metrics and provide actionable recommendations.
• Maintain thorough documentation and ensure project deliverables are met with high quality and on schedule.
• Provide training, support, and technical guidance to clients and internal users.

Qualifications

Requirements

• Minimum 3 years of experience implementing and managing Marketing Automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Marketo, Braze, EMARSYS, etc.).
• Hands-on experience with CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and integrations.
• Strong understanding of marketing operations, campaign management, lead lifecycle, and funnel optimization.
• Experience with data modeling, relational databases, and data analysis.
• Understanding of system integration principles and working knowledge of APIs (REST, SOAP), SFTP, and basic web technologies.
• Proficiency in process modeling and documenting technical architecture.
• Excellent problem-solving skills and attention to detail.
• Strong interpersonal and communication skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Fluent in Dutch and English (written and spoken).

Preferred (Not Required)

• Working knowledge of HTML, CSS, and JavaScript.
• Familiarity with customer journey orchestration tools or CDPs.
• Certification in one or more platforms (e.g., Salesforce, Eloqua, Marketo) is a plus.
• Interest or experience with AI-powered marketing tools, such as predictive analytics, personalization engines, or generative content tools.

Additional Information

What We Offer

• A dynamic and supportive work environment with a strong team culture.
• Opportunities to work on diverse and challenging projects for leading brands.
• A chance to help shape the future of marketing technology at Blend.
• Competitive salary 
• 25 days holiday + bank holidays which can be used flexibly  
• Hybrid or remote working with support setting up your home office and access to Spaces co-working facilities across the Netherlands  
• Market leading family friendly policies  
• Access to Perkbox and it’s wellbeing focused and retail discounts platform  
• Annual wellbeing allowance  
• Therapy sessions through Better Help  

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire.