About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Description

Sitting in the Global Growth Function, this role will lead our marketing data science agenda, from media mix modelling (MMM) to performance-driven marketing. You’ll help define how we measure performance, bridge ROI with brand outcomes, and bring GenAI into the analytics layer. You’ll guide agency analysts and engineers, working closely with our marketing, insights, and media teams.

Key Accountabilities

• Own the global delivery of our in-house MMM portfolio (30–35 models per year) in partnership with the agency team
• Build frameworks for ROI, brand impact, and campaign experimentation
• Lead automation initiatives for reporting, insight generation, and signal extraction
• Develop inclusive, scalable models across multiple markets
• Ensure quality control and performance benchmarks
• Oversee agency partners and ensure the embedding of our marketing platforms into the wider business
• Own narrative development and business-ready storytelling

Desired Skills and Background

• 5+ years in marketing analytics, econometrics, or digital measurement
• Experience in an agency, CPG, retail, FMCG or similar environment
• Strong foundation in media mix modelling, A/B testing, and incrementality
• Hands-on with Python, SQL, PySpark, cloud-based data tools
• Comfortable leading meetings, navigating complexity, and managing marketing stakeholders
• Expertise in data governance, privacy, wrangling, and AI awareness
• Background in statistics, econometrics, computer science, social science, or related field

We Offer

• A central location in Amsterdam Zuid with excellent access to public transportation.
• Hybrid working model.
• Opportunity to grow professionally through international projects.
• A dynamic and inclusive team culture
  

Additional Information

This position reports to the Data & Analytics Associate Director.
The expected start date is October 2025.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.